What to Expect in 2025

Welcome to a brand new year and for many of us the first full week back from the holidays.

I’m not going to spend a lot of time on this article and podcast episode because we are all busy.

However, I want to share with you what you can expect in 2025.

No, I have no idea about all the details of your life, these expectations are what you can expect from me both online and in-person.

My intentions are to write an article that will be published every Monday morning at 8am eastern time and also record a podcast episode based on that weeks article that will also be live at 8am Mondays.

I’ve had this particular website ScottHoward.me since 2011 and was writing and publishing on blogs for a few years before 2011.  In 2016, my boss asked me if I would be interested in creating a podcast on advertising and marketing.  I work for a group of radio stations and started my career behind the microphone and still voice ads.  I told them yes if I could simply do an audio version of the weekly articles I was already creating for this website and we struck up a deal.

Along with the podcast and the weekly articles I publish here, I also have a newsletter that gets emailed free to subscribers called Sound ADvice.  Sound Advice is written by a friend, Rick from ENS Media and he’s given me permission to share as articles on my website too.  If you’d like to be added to the mailing list, send me an email to Scott@ScLoHo.net.  I promise to not sell or giveaway your information.

Now Io know some of you have little information on who I am or what my credentials are, so here’s the 60 second version:

After starting on the radio as a teenage disc jockey, I advanced my on-air career to larger cities and into management. But at the ripe old age of 26 moved my family to Detroit to work on the advertising creation side of radio.  I eventually returned to Indiana and by 2003 started working in advertising sales and marketing consulting.  In 2013 I joined WOWO radio first as a member of the sales team, then 4 years in management before returning to the sales side a little over a year ago.

I also decided to share online media and marketing information several years ago under the nickname ScLoHo.  That’s the first two letters of my first, middle and last names mashed together… ScLoHo which is pronounced Sclow-Hoe.

Anyway, as I look forward at what you can expect from me here, I’ll continue to share some of the Sound ADvice newsletter information, I’ll write about articles that I see that pertain to media and marketing, and I’ll also give you my own unique perspective from someone who’s spent a few decades being curious about the power of media and marketing and how human relationship principles are the real key to success.  More on that next week.