What if You Could Not Fail?

Sales is tough.  I know. I’ve been doing it for years.

But I’m going to try something crazy and you can try it too.

One of the cliches out there is that the only ones who fail are the ones that stop trying.

But it’s more than a cliche, it can also be the truth, if you adopt that as a lifestyle.

So what am I gong to do that is so crazy?

I’m going to invite everyone that I can to do business with me.

Everyone.

Because I am in the advertising, marketing and media business, I collect leads all the time.

But I don’t act on them.  They sit in a file, or a pile.  They are notes in a notebook, or a collection of business cards.

They are the newspaper ads, the junk mail, the magazines that pile up.

And I haven’t even mentioned my social media contacts.

Oh sure, we dig into these leads, but not with the passion and gusto we could.

So for the rest of this year, I am going to contact every single one of these potential clients in an organized manner.

I’m not going to over-organize, that can bog us down too, right?

But I’m making a list and checking it regularly to see who needs following up.

Here why this is different from what sales people usually do.

We make judgement calls.  We often decide who to call on and who not to call.

When I was a sales manager, I urged my sales staff to not judge, instead ask.

And now I will take my own advice.

Check back with me in a few months and let’s compare notes.