What Are You Waiting For?

Today I’m talking to those of you who are waiting for something…

I’m not sure what exactly you are waiting for and maybe you don’t either.

Because I write about and talk about media and marketing, I’ll at least narrow this subject down to that world.

In the 20 years I’ve been back in this business, I’ve witnessed and experienced dozens upon dozens of changes regarding media and marketing.

For example the birth of the Social Media platforms such as Facebook which is now a couple of decades old.  Once a way for college kids to connect, it’s now being used by all ages and despite the common thought that it’s just the old people now, the biggest age group is between age 25 and 34. 

When Facebook created a method for businesses to pay to reach their users, it created a billion dollar industry that until recently showed double digit annual growth.  Other social media platforms have come and tried to be relevant, but most have failed. Google has tried a few times but even they couldn’t create a platform that was profitable.  Venture capital only goes so far for so long and that’s why only the strong survive.

If you were waiting for the right social media platform to come along for your business before you started promoting your business, you are wasting your time.  There will always be another online platform and most will eventually fail.

What you need to do is stop procrastinating and start something.  

Now I have spent considerable time in the past 20 years working with a variety of media platforms.  Some are hundreds of years old, like print.  Others are just entering their second century like radio broadcasting.

As you wait to find the perfect place to advertise, your potential customers are spending their money with others because you haven’t invited them to spend it with you.

That’s all advertising is, a paid invitation to get people to spend money with you.  The method you use to invite them can change as technology evolves and usage of some media fades, but if you continue to wait, you are only hurting your chances to earning money from your potential customers.

As we come to the end of the first 6 months of 2023, are you honestly waiting for the right reasons to take action and invite people to your business?  Only you can answer that one.

If you need help, reach out to me.