The Ten Busiest Shopping Days for Christmas 2021…Are you Ready?

by | Nov 9, 2021

The top 10 busiest shopping days typically account for about 40% of all holiday shopping visits to physical stores. (2019 was 46.5% of the total season’s brick-and-mortar traffic whereas in “2020 COVID”, the busiest shopping days accounted for 35.2%).  Source: Forbes online, Sept 28, 2021.

As we approach Christmas 2021, here’s what consumers will be facing:

  1. It will be more expensive than any year in history
  2. Supplies will be more limited than ever
  3. Shop early or lose out

If you own a retail store, you have heard all the doom and gloom about people spending money online or through e-commerce.  That was certainly true in 2020. COVID caused a huge push to e-commerce, but they are excited and ready to return to Brink-n-Mortar shopping in 2021.

While e-commerce will continue to grow, so will Brick-n-Mortar. Estimates suggest that total US holiday retail sales in 2021 will rise 2.7% to $1.093 trillion, while the season’s e-commerce sales will rise 11.3% to $206.88 billion. Even with the increase in e-commerce, that still leaves 81.1% for Brick-n-Mortar, or $886,120,000,000.00. (That’s $886.1 Billion Dollars)

Businesses that are well planned and run well-executed events and promotions can help garner more than your fair share of the holiday shopping pie. Knowing when the shoppers are ready to shop and being ready for them is paramount to getting that fair share.

Stores that plan in-store special events and then promote them will see greater store traffic and greater sales than those that simply sit back and “hope” people stop in. Getting them into the store at key buying times can and will make all the difference.

Are you ready?

According to Forbes magazine, here are in order what are expected to be the 10-busiest shopping days for 2021:

  1. Black Friday, November 26
  2. December 18, Super Saturday – last Saturday before Christmas
  3. December 23, Thursday before Christmas
  4. December 11, two Saturdays before Christmas
  5. December 26th, Day after Christmas
  6. December 22, Wednesday before Christmas
  7. November 27, Saturday after Thanksgiving
  8. December 4, 1st Saturday in December
  9. December 21, Tuesday before Christmas
  10. December 19, Sunday before Christmas

If you would like help in planning any of your marketing and/or advertising events for this holiday season, it’s not too late.  Give me a call and I will have someone from my team sit down with you and help come up with creative ideas to help you have a successful 2021 holiday shopping season.

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