The Power of Persistence

Today I have a personal story to share with you and I’ve titled it the power of persistence.

The audio version of this article marks a milestone of 150.

This will be the 150th episode of the Genuine ScLoHo Media and Marketing Podcast.

Since I do weekly updates, that means nearly 3 full years under my belt of writing and producing a weekly podcast.

If you are a new reader or listener, indulge me for a moment while I tell you the back story of the podcast.

I work for Federated Media in Fort Wayne Indiana.  I joined them in 2013 as part of their advertising sales team for radio station WOWO. In 2016, our company started a podcast initiative and a couple of our local managers approached me to ask if I would be willing to create a sales podcast.  Why me?  I’ll get to that in a moment.

Anyway, I said yes and in December of 2016 I created the first 4 episodes of the Genuine ScLoHo Media and Marketing Podcast.  However due to staffing changes, over the holidays, the launch of the podcast was delayed a few months until March 2017.  In about 6 weeks, it will be 3 full years that I’ve been doing a weekly podcast on media and marketing.

The reason I was asked to launch a podcast was because of what I was doing and what I had done in the past.  Around 2004, I started writing and publishing a few blogs including a couple focused on media and marketing.  In 2011, when I launched this website, I migrated over 10,000 articles that I had published and included them here.  Hang on, how did I end up publishing over 10,000 articles in 7 years?  I would sometimes write up to 4 times a day, 7 days a week.  This was just a hobby and passion, believe it or not.  It was not my paying job, I was working full time for another group of radio stations back then.

My online activity over the years has continued week after week, non-stop, even when I took a break from radio and worked full-time in the web world.  If you dig back into the 14,000 plus articles I have published you’ll see what I wrote about during my time in the digital marketing profession.

But there is more to my background, I also spent a number of years behind the microphone as a radio personality of sorts.  I have the technical background to produce a podcast.

The Power of Persistence in marketing myself has paid off.

Ten years ago, when I was cranking out 20 or more articles every week, I was also invited to teach some college classes.  I was also asked to lead a couple of workshops on social media, digital marketing and personal branding.  I was named one of Northeast Indiana’s Top 101 connectors by Leadership Fort Wayne and was also nominated a few times for some statewide awards in social media.

6 years ago, this website won another award for the content I was putting out every week.

I never did this for the awards, I did it and do it as a creative outlet and to help others.

A couple more examples of the Power of Persistence pertaining to what I do.  This year I have had more people come find me, seeking me out to offer advice, plan their advertising and marketing and spend money due to my expertise.  The other day I was contacted by a local medical group after they found an article I originally wrote a few years ago.

They said:

It is refreshing to hear of the integrity and passion you have for your work, that was conveyed through the article we read about advertising.

We are very much looking forward to meeting with you!

The other example is a frequent comment I get and my co-workers get about radio ads that I have running on WOWO offering marketing tips similar to what I write and podcast about.  Nearly every week, someone tells me that they appreciate what I am sharing.

The Power of Persistence can work wonders for you and your business too.  I have some fantastic advertising partners and friends who have seen the Power of Persistence pay off for them.  Some are in their first couple years of business, others are over 70 years old.  They have been doing the right thing, the right way and letting others know that they are available to take care of them with their business expertise.

My advice to you, is to first off be honest.  Honest in every way with everyone.  Do the right thing, and keep doing the right thing every day, every week, every month, every year, persistently. And don’t be shy, let others know about you and invite them to do business with you.

It really works.  If you want my help contact me.  You can also sign up for my free Sound ADvice business tips email newsletter in the box below.