The Power of Advertising Slogans

The Power of Slogans

“Just Do It!” 

“Melts in your mouth and not in your hands!”

“Nothing runs like a Deere!”

Having a strong slogan with a strong advertising campaign and schedule can propel a business to the top of their category much quicker than without a strong slogan.

Quick, when Hillary Clinton was running against Donald Trump, what was her campaign slogan?

In all likelihood, you either couldn’t name her slogan, or you named one of the following:

“Stronger Together”, “I’m with Her”, or “Love Trumps Hate”.

Now, what was Trump’s slogan? ”Make America Great Again”.  So why was Trump’s slogan better than Clinton’s? It had impact. Regardless of your political preference, at the time, it is what American voters were longing for.

Slogans aren’t just for big national companies.  In fact, because of their size and lack of competition, small and medium-sized businesses that create a strong slogan can have an even greater impact. 

Virtually every successful marketing campaign revolves around the consistent use of a clear benefit statement answering the question, “What’s in it for me?”

Sometimes a slogan is reinforced with music, we call that a jingle.  I’ve got one heating and cooling company that has been using the same memorable jingle for over 50 years.  Another company that I work with uses the slogan, On Time, Done Right, Or it’s Free.

Your slogan is an investment in your brand and your brand is how you are remembered by your customers and future customers.  Don’t try and duplicate your competition but set yourself apart.

Click here to learn how to create a slogan that will work for your marketing campaigns. And contact me to sit down and I’ll work with you to make sure we create a slogan that is unique for your company.

Email Scott@WOWO.com and we’ll set up a time to talk.

This weeks article about business marketing is taken from a recent Sound ADvice media and marketing tips newsletter that I email free to subscribers every Wednesday morning.  Sign up in the box below to get on our mailing list.