#TBT Who Listens To The Radio

I’ve spent more than half my life earning a living in the radio business.  From my early days as a teenager getting my licence from the Federal Communications Commission (3rd Class with a Broadcast endorsement) to today as a member of the WOWO advertising sales team, it’s been quite a ride.

Last month I saw this video which features some actual radio ads from 1965, 50 years ago:

Today in 2015, radio is the most listened to media, with 90% of all Americans listening every week.

That beats the number of people who do nearly anything else with media.  Even Facebook, the King of Social Media doesn’t get used by 90% of Americans weekly. 

Next week, I’ll share a conversation about a chart of radio listenership in Fort Wayne and WOWO that caught the attention of a new advertising partner of mine.  Stay tuned…