Target Your Mass Media Message

I’m going to keep it short this time as I continue my insight on Roy Williams Advertising Oversimplified.

Points 4 and 5:

Choose Who to Lose. Correctly-written ad copy will filter out the customers you don’t want and attract the customers you do want.

Filtering through ad copy is how you “target” when using mass media.

When you don’t do this, you lessen the results of your ads.

Most advertisers are guilty of trying to stuff too much stuff in one commercial.  I hear it on the radio, I see it on TV, and you have too.

The best ads are not designed to bring everyone to you.  They are designed to bring the very best customers to you.

Who are the very best customers?  That all depends on you and your business.

Some businesses make money by selling cheap and make it up in volume.

Others sell only high priced goods and offer exceptional service.

The message in your ads need to be created to only invite the exact persons you want as customers.

Want help?  Contact me. Scott@WOWO.com