Set The Bait

Whether it’s fishing, hunting, selling, or advertising, setting the bait is key to alluring or attracting that which you are trying to capture.  

Since the beginning of time, it’s been known that you only have one opportunity to make a good first impression and regardless of if it’s a fish, wild game, or humans, you don’t have very long to capture their attention.

Your advertising message faces the same challenge. What your ads say, how they sound, and how they are delivered in the first few seconds, dictates whether your potential prospects will tune in or tune out to your message, or continue to read the message. 

Reporters and authors have long known that the headline and the first sentence are what dictates whether the reader tunes in and continues on with the rest of the story, or tunes out. In an effort to develop the all-important “creative hook” at the top of your ads on websites, many headlines end up with more “creative” than “hook”.  

In order to get the maximum effect out of your ads, we recommend you carefully consider the first few seconds of every ad, blog, text, email, or post that you create. 

Here is a bonus tip.  Oftentimes, you will find that the best line of any ad or letter, or the best words/sentence, is in the middle.  When you find it, move it to the first line, or use it as the headline.  

To read the 8 Power Openings you can use to capture more attention for your marketing efforts, click here. 

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