ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
Are You Living In The Past?
There is an old perception among TV people that "everyone watches the Olympics". Because of this, the old broadcast networks of ABC, CBS, NBC and Fox usually air reruns of regular shows instead of new episodes. (NBC is the official network this year). However there...
The Scott Howard Genuine ScLoHo Media and Marketing Podcast
This year marks the completion of 5 years of creating, hosting, recording and producing a weekly podcast and it seems like an appropriate time to introduce myself or reintroduce if we've been friends for awhile. By the way, don't worry when I say completion, I...
Wanted: Unhappy Customers
Who in their right mind would ever “want” unhappy customers? The truth is...no one. But an ever-bigger truth is... if you run a business that deals with customers, you will have unhappy customers. “Your most unhappy customers are your greatest source of...
Brick & Mortar vs E-Commerce
"Extra – Extra, Read All About It!!! Brick-and-Mortar stores are dead! E-commerce is the way everyone will shop in the future. Extra – Extra, Read All About It!!!” If you read the retail industry trades or e-commerce newsletters and blogs at all, that chant has been...
Adjusting To New Realities In The Workforce
The saying that we are in a new reality was one that many of us didn't want to hear last year. But it's true and the quicker we see what is happening, the sooner we can adjust. At the end of the year, I read the Monday Morning Memo from Roy H. Williams that talked...
“The 2022 Sales Lift-Off” January 13th
Are you in the radio business? Join us for this very special national event that I'm honored to be a part of "The 2022 Sales Lift-Off" January 13th ! Join us live on the Clubhouse app next Thursday, January 13, 2022, @ 2 p.m. Eastern/11 a.m. Pacific for a...
Brand Building For 2022
When you own and operate a business and you live and breathe it, often, it’s difficult to see when things change. As they say, sometimes it’s hard to see the forest for the trees. When is the last time you had a Brand Health Check-Up? Only politicians can succeed...
Wrap Up and Step Up
Twas the end of December and all through the land, Lots of creatures were stirring, children, woman and man. The hustle and bustle of the holidays are here, And nearly everyone is attempting to be of good cheer. The retailers are hoping to rake in more bucks, While...
Talk to the Expert
Some consumers make purchase decisions based on relationships and some make them purely on price. They are referred to as either Relational or Transactional customers. If your business sells on price alone, this information may not pertain as much to you. If you would...
The Giving Time of the Year
Blessed to be a blessing is a phrase I heard a long time ago and right now I see a lot of it going on. It's a quiet Sunday afternoon as I compose these words for this weeks featured article on my website and podcast and I'm thinking about a multitude of things. It's...
Your Supplier Wants To Help Pay For Your Advertising
All of your suppliers have a vested interest in your success, and most of them have access to extraordinary marketing funds and resources beyond traditional co-op to help you sell more of their products. With the end of the year rapidly approaching, it’s your chance...
Can You Stop For A Moment?
As the General Sales Manager of WOWO radio in Fort Wayne, Indiana, I lead a team of advertising sales people and marketing consultants and on Thursdays we gather for an hour for a Local Sales Team Meeting. Naturally we will skip this week because Thursday is...
$5000
As we approach the end of 2021, I'm looking to add to my advertising sales team at WOWO Radio. I just started running a radio ad that mentions a $5000 sign-on bonus going to the next person who qualifies that I hire. Here's the text of the ad or if you would like to...
The Ten Busiest Shopping Days for Christmas 2021…Are you Ready?
The top 10 busiest shopping days typically account for about 40% of all holiday shopping visits to physical stores. (2019 was 46.5% of the total season’s brick-and-mortar traffic whereas in “2020 COVID”, the busiest shopping days accounted for 35.2%). Source: Forbes...
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