ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
Brand Building For 2022
When you own and operate a business and you live and breathe it, often, it’s difficult to see when things change. As they say, sometimes it’s hard to see the forest for the trees. When is the last time you had a Brand Health Check-Up? Only politicians can succeed...
Wrap Up and Step Up
Twas the end of December and all through the land, Lots of creatures were stirring, children, woman and man. The hustle and bustle of the holidays are here, And nearly everyone is attempting to be of good cheer. The retailers are hoping to rake in more bucks, While...
Talk to the Expert
Some consumers make purchase decisions based on relationships and some make them purely on price. They are referred to as either Relational or Transactional customers. If your business sells on price alone, this information may not pertain as much to you. If you would...
The Giving Time of the Year
Blessed to be a blessing is a phrase I heard a long time ago and right now I see a lot of it going on. It's a quiet Sunday afternoon as I compose these words for this weeks featured article on my website and podcast and I'm thinking about a multitude of things. It's...
Your Supplier Wants To Help Pay For Your Advertising
All of your suppliers have a vested interest in your success, and most of them have access to extraordinary marketing funds and resources beyond traditional co-op to help you sell more of their products. With the end of the year rapidly approaching, it’s your chance...
Can You Stop For A Moment?
As the General Sales Manager of WOWO radio in Fort Wayne, Indiana, I lead a team of advertising sales people and marketing consultants and on Thursdays we gather for an hour for a Local Sales Team Meeting. Naturally we will skip this week because Thursday is...
$5000
As we approach the end of 2021, I'm looking to add to my advertising sales team at WOWO Radio. I just started running a radio ad that mentions a $5000 sign-on bonus going to the next person who qualifies that I hire. Here's the text of the ad or if you would like to...
The Ten Busiest Shopping Days for Christmas 2021…Are you Ready?
The top 10 busiest shopping days typically account for about 40% of all holiday shopping visits to physical stores. (2019 was 46.5% of the total season’s brick-and-mortar traffic whereas in “2020 COVID”, the busiest shopping days accounted for 35.2%). Source: Forbes...
ReOrganizing The WorkPlace
In less than 2 months it will be 2022, nearly two years since the American Lifestyle was disrupted due to a mysterious virus we call Covid-19. The pandemic and our response to it created a acceleration of certain changes that were happening but at a slower pace. For...
Customer Trust Builds Customer Loyalty
In last week’s article and podcast episode which featured material from my SoundADvice newsletter, I mentioned that when all things are equal, the decision we use to determine who we purchase from is based on… perception! And that perception is, who’s better, who’s...
What’s Your Edge?
In the world of selling products and services, when all things are equal, the decision we use to determine who we purchase from is based on… perception! And that perception is, who’s better, who’s more trustworthy, and who’s more reliable! In most cases, many...
Feelin’ Good
How are the feeling right now? Are you: Happy? Sad? Excited? Scared? Hopeful? Hurting? Melancholy? Enthused? No matter what you said you are feeling right now, it's okay. I just randomly came up with 8 possible emotions that you could be feeling at this moment and if...
Are You Missing?
A decade ago, I took a break from working in radio to work full-time for a website development firm that had some cutting edge technology back in 2011. My job was to find companies that needed website upgrades and introduce them to our platform so we could bring them...
6 Lessons Learned From Surviving A Pandemic
Now that we've made it this far in a once in a century pandemic, I thought I'd share with you a piece that I wrote for radio insiders. First, the backstory. This summer, radio consultant Loyd Ford reached out to me to be a guest columnist on his website that is...
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