ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
More Powerful Than Digital Advertising
Over the past couple of decades, the biggest growth in advertising expenditures has been digital. I'm talking about nearly anything online, from websites, to apps, to Google ads, Social Media Ads, all of it together has consistently seen growth in the double digits,...
3 Ways To Grow
As owners or managers of a business, it’s our responsibility to not only figure out how to keep our business functioning properly and effectively, but also how to GROW our business. Staying even or going backward are not options. Growth is vital! Growing a business...
Make Your Networking Work
Do you network? Does your networking work? Regardless of whether you operate a business in a small market or a large one, networking can be one of the most powerful “free” marketing tools at your disposal. While networking is free in many cases, it’s not as simple as...
Overcoming Ad Blockers
Most consumers would agree that ad blocking devices on digital and social media is one of the greatest inventions of all time. As technology advances, it’s gone from the digital world of advertising to the traditional media, specifically TV. You can now, with the...
Apples, Oranges and Gasoline
The main point I'm about to share with you is that not all advertising is the same and that's good. Also you need to understand the differences before you say yes to spending anything. Apple, Oranges, and Gasoline. At first glance the first two, Apples and Oranges...
Happiness is an Inside Job
Let’s be honest, compared to years gone by and even before COVID, fewer employees bring their smiles to work on a regular basis. Depending upon which source you want to believe, 50-70% of the American workforce is disengaged and/or unhappy. There was a time when...
Advertising Extra’s
Regardless of the advertising vehicle you choose to use, you have a preconceived expectation about what your investment should yield. You refer to it as ROI, Return on Investment. When you invest money in advertising, depending upon what you are trying to accomplish,...
The Trust Factor
A couple of Thursday mornings ago, a couple things happened before 8am. An email from Insider Radio that included the headline: Americans May Love Social Media, But Survey Finds It’s Radio That They Trust. Also it was the beginning of day 2 of a weather-induced work...
Are You Living In The Past?
There is an old perception among TV people that "everyone watches the Olympics". Because of this, the old broadcast networks of ABC, CBS, NBC and Fox usually air reruns of regular shows instead of new episodes. (NBC is the official network this year). However there...
The Scott Howard Genuine ScLoHo Media and Marketing Podcast
This year marks the completion of 5 years of creating, hosting, recording and producing a weekly podcast and it seems like an appropriate time to introduce myself or reintroduce if we've been friends for awhile. By the way, don't worry when I say completion, I...
Wanted: Unhappy Customers
Who in their right mind would ever “want” unhappy customers? The truth is...no one. But an ever-bigger truth is... if you run a business that deals with customers, you will have unhappy customers. “Your most unhappy customers are your greatest source of...
Brick & Mortar vs E-Commerce
"Extra – Extra, Read All About It!!! Brick-and-Mortar stores are dead! E-commerce is the way everyone will shop in the future. Extra – Extra, Read All About It!!!” If you read the retail industry trades or e-commerce newsletters and blogs at all, that chant has been...
Adjusting To New Realities In The Workforce
The saying that we are in a new reality was one that many of us didn't want to hear last year. But it's true and the quicker we see what is happening, the sooner we can adjust. At the end of the year, I read the Monday Morning Memo from Roy H. Williams that talked...
“The 2022 Sales Lift-Off” January 13th
Are you in the radio business? Join us for this very special national event that I'm honored to be a part of "The 2022 Sales Lift-Off" January 13th ! Join us live on the Clubhouse app next Thursday, January 13, 2022, @ 2 p.m. Eastern/11 a.m. Pacific for a...
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