ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
The Difference between Principles and Practices
There are certain Principles that are Timeless. There are certain Practices that have a limited lifespan. We need both. We also need to know and understand the differences. I'll use two different examples, one of which is my area of expertise, the other is simply an...
You Can’t Whine & Win at the Same Time
Congratulations, you have successfully completed 6 months of 2022. How do you feel about that? Well first off, for making it this far this year, you and everyone else gets a participation trophy. However the real trophies in life come from more than just showing up....
Navigating The Economy & Making Money
If you are listening to, watching, or reading all the doom and gloom stories in the news right now... Stop It. My friends, instead of getting swallowed up in the bad news of rising prices, staffing and supply chain shortages and whatever else we have going on in the...
No Short-Cuts
There is a simple formula in advertising that seems to be accepted by nearly anyone that hears it: The Right Message, presented to the Right People, the Right Number of Times = Results. Yep, it take into consideration three "right" things and promises to work if you...
You Can Only Coast Downhill
What are you doing to build your business right now? It's a question I ask when I am in front of a business owner. Sadly, many don't have a plan. Or some are afraid of what the future might hold and they are behaving very cautiously. Too cautious I dare to say. "Oh,...
Getting Linked
Among the one-liners of business success, there's one that I've noticed has been critical and it has to do with connections. I'm going to focus on LinkedIn, but first here's the one-liner: "It's not who you know, but who knows you that determines your success" This is...
Own Your Space
Here we are in the summer of 2022 and due to some recent business meetings I've had, I need to give you a piece of advice that I've said repeatedly over the years. Own Your Space. Not just any space, but your space online. This applies to you as a person and if you...
Tell The Truth
This week I have a message to those people who are in the advertising and marketing world and I am going to also apply it to those of you who are simply in the business world. The message is one your parents, pastor and teachers told you repeatedly from the time you...
Are You The Alternative?
Everyday each of us are faced with multiple decisions. Some are mundane, others are life changing. Deciding which socks to wear, what to have for breakfast including which flavor coffee I was going to brew, all decisions that I made before I started my workday. Every...
Local Connections Matter
Last Thursday, a couple things happened that I'm going to share with you. First off, a little after 6 in the morning, I got a message from an old friend of mine from my youth who told me he was in town and wanted to get together. He had me pick a place and I selected...
Referrals Rule
When you hear the words "so-and-so referred me/or suggested I see you”, it’s almost like money in the bank! You’ve probably heard that it can cost five to ten times as much to attract a new customer as it costs to maintain and keep an existing customer. And, that 80%...
Are U Unique?
Famous women’s fashion designer and perfume manufacturer Coco Chanel said this about running a business, “In order to be irreplaceable, one must always be different”. What makes your business special? Do you stand out among your competitors? Do you do things that...
Is Generational Relatability An Issue?
We're going to talk about generational differences today and how they impact our relationships with others that are older or younger than us. Last month, Mediapost shared a Quick Refresher on Demographics and that was part of the inspiration for this along with some...
Truth Detection
Marketing and advertising are all about winning in the court of public opinion and it’s a tough and skeptical jury you are facing. Many of us have been misled by sales pitches or outrageous advertising claims in the past. In short, they are justifiably skeptical of...
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