ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
The Wait is Worth It
Are you a patient person? Or does waiting create anxiety? For me, it all depends on the why I am waiting. I'm sure it is that way with you too, to some degree. At the end of 2019 I was cleaning up my email and found a series of newsletters from Roy H. Williams. Roy...
Looking for the Very Best Sales People
It's a crazy time out there. It seems like so many companies are suffering from shortages. First it was supply chain issues that were either created or amplified by the numerous complications of Covid-19 shut downs in 2020. Then came staffing shortages. Even as...
The Demise of the Newspaper
I bought my local newspaper on a recent Monday and was saddened by how tiny it has become. About 8 years ago, I was able to get custom circulation reports for the two local daily newspapers from my connections at the Radio Advertising Bureau. I watched as the number...
Make The Right Adjustments
"We gotta do something" That's been the theme for 2022 from many business people. So they prepare to Make Adjustments. Making Adjustments is neither good or bad. Actually it is something that all of us are doing all the time. The question that often comes up is "What...
WOWO’s Baby Boomers Still Want to Spend Money With You
6 years ago, May 2016, I wrote an article titled, WOWO's Baby Boomer Audience Wants To Spend Money with You. It's still true. Despite all that has happened the past 6 years with the economy, with politics, with.. well, you name it... the WOWO Radio Audience has money...
Getting Personal with August Reflections
I'm skipping my usual format for this week's update and going to share some personal stuff instead. Next week's update is already ready but a few things have occurred recently that I decided to share right now. When this article and podcast goes live, I will be...
How To Build Instant Trust For Your Business
If there was only a way to get someone to trust you instantly... Actually we were born that way. We trust from the very start. Then as we experience life, we discover that things aren't always trustworthy. Depending on a persons life experiences and outlook, we...
You Have To Be Trust-Worthy
Now I know that Trustworthy is one word, however I want to dig a little deeper into this idea and what it means to the success of your business. That is why I hyphenated Trust-Worthy in the title of this article and podcast. If you've been listening to the past few...
Word Of Mouth Advertising With A Bigger Mouth
The very best form of marketing is what we call Word Of Mouth. Why? Because it is from the heart, from one person to another and it includes implicitly, the Human Relationship factor we all need: Trust. Several years ago, I wrote about the Word Of Mouth advantage that...
Human Relationship Marketing in a Nutshell
All of us are exposed to a variety of advertising and marketing messages every single day. But there is one method that trumps all the others combined and it's built on what I refer to as Human Relationship Marketing. Human Relationship Marketing is a different...
The Difference between Principles and Practices
There are certain Principles that are Timeless. There are certain Practices that have a limited lifespan. We need both. We also need to know and understand the differences. I'll use two different examples, one of which is my area of expertise, the other is simply an...
You Can’t Whine & Win at the Same Time
Congratulations, you have successfully completed 6 months of 2022. How do you feel about that? Well first off, for making it this far this year, you and everyone else gets a participation trophy. However the real trophies in life come from more than just showing up....
Navigating The Economy & Making Money
If you are listening to, watching, or reading all the doom and gloom stories in the news right now... Stop It. My friends, instead of getting swallowed up in the bad news of rising prices, staffing and supply chain shortages and whatever else we have going on in the...
No Short-Cuts
There is a simple formula in advertising that seems to be accepted by nearly anyone that hears it: The Right Message, presented to the Right People, the Right Number of Times = Results. Yep, it take into consideration three "right" things and promises to work if you...
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