ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
WOWO’s Baby Boomers Still Want to Spend Money With You
6 years ago, May 2016, I wrote an article titled, WOWO's Baby Boomer Audience Wants To Spend Money with You. It's still true. Despite all that has happened the past 6 years with the economy, with politics, with.. well, you name it... the WOWO Radio Audience has money...
Getting Personal with August Reflections
I'm skipping my usual format for this week's update and going to share some personal stuff instead. Next week's update is already ready but a few things have occurred recently that I decided to share right now. When this article and podcast goes live, I will be...
How To Build Instant Trust For Your Business
If there was only a way to get someone to trust you instantly... Actually we were born that way. We trust from the very start. Then as we experience life, we discover that things aren't always trustworthy. Depending on a persons life experiences and outlook, we...
You Have To Be Trust-Worthy
Now I know that Trustworthy is one word, however I want to dig a little deeper into this idea and what it means to the success of your business. That is why I hyphenated Trust-Worthy in the title of this article and podcast. If you've been listening to the past few...
Word Of Mouth Advertising With A Bigger Mouth
The very best form of marketing is what we call Word Of Mouth. Why? Because it is from the heart, from one person to another and it includes implicitly, the Human Relationship factor we all need: Trust. Several years ago, I wrote about the Word Of Mouth advantage that...
Human Relationship Marketing in a Nutshell
All of us are exposed to a variety of advertising and marketing messages every single day. But there is one method that trumps all the others combined and it's built on what I refer to as Human Relationship Marketing. Human Relationship Marketing is a different...
The Difference between Principles and Practices
There are certain Principles that are Timeless. There are certain Practices that have a limited lifespan. We need both. We also need to know and understand the differences. I'll use two different examples, one of which is my area of expertise, the other is simply an...
You Can’t Whine & Win at the Same Time
Congratulations, you have successfully completed 6 months of 2022. How do you feel about that? Well first off, for making it this far this year, you and everyone else gets a participation trophy. However the real trophies in life come from more than just showing up....
Navigating The Economy & Making Money
If you are listening to, watching, or reading all the doom and gloom stories in the news right now... Stop It. My friends, instead of getting swallowed up in the bad news of rising prices, staffing and supply chain shortages and whatever else we have going on in the...
No Short-Cuts
There is a simple formula in advertising that seems to be accepted by nearly anyone that hears it: The Right Message, presented to the Right People, the Right Number of Times = Results. Yep, it take into consideration three "right" things and promises to work if you...
You Can Only Coast Downhill
What are you doing to build your business right now? It's a question I ask when I am in front of a business owner. Sadly, many don't have a plan. Or some are afraid of what the future might hold and they are behaving very cautiously. Too cautious I dare to say. "Oh,...
Getting Linked
Among the one-liners of business success, there's one that I've noticed has been critical and it has to do with connections. I'm going to focus on LinkedIn, but first here's the one-liner: "It's not who you know, but who knows you that determines your success" This is...
Own Your Space
Here we are in the summer of 2022 and due to some recent business meetings I've had, I need to give you a piece of advice that I've said repeatedly over the years. Own Your Space. Not just any space, but your space online. This applies to you as a person and if you...
Tell The Truth
This week I have a message to those people who are in the advertising and marketing world and I am going to also apply it to those of you who are simply in the business world. The message is one your parents, pastor and teachers told you repeatedly from the time you...
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