ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
What Are You Waiting For?
Today I'm talking to those of you who are waiting for something... I'm not sure what exactly you are waiting for and maybe you don't either. Because I write about and talk about media and marketing, I'll at least narrow this subject down to that world. In the 20 years...
The Long Game
When I say the word "Future", how far off in the future does your mind think? Is the Future 5 years away? Is the Future 20 years away? Is the Future next week or even next month? Does it hurt your brain to think beyond today? Here in the United States we live in short...
Bigger and Better WOWO
For the past couple of weeks, my primary radio station, WOWO, has been teasing our listeners about something coming that would make WOWO Bigger and Better. Today, in the 7am hour WOWO Afternoon host Pat Miller joined Kayla Blakeslee, our host of Fort Wayne's Morning...
Win Their Hearts Or Lose Their Business
Numerous times I've talked about Trust being the biggest Human Relationship Factor that you and your business need to earn and protect when it comes to the success of your business in the eye of the public. I just saw an article published by MarketingCharts.com that...
Google is the Wrong Answer
I was in a meeting with a business owner this month and as we were doing our usual "Discovery" meeting, one of the questions that was asked was: Where are your current customers coming from? He answered, "Google" Bzzzzzz. Wrong answer. Well, perhaps it was really the...
The Purpose of Your Advertising
The Purpose of Advertising is to let others know about you, your stuff, or your brand in such a manner that it has an impact. And before I go any further, the other distinction that Advertising has over other forms of communication is that you pay for it. It's not...
Where’s The Money in 2023?
Depending on where you get your news and information, you've probably heard a lot of Gloom and Doom stories about the economy. Some say we're in a recession, others say "no, not yet, don't label it with the R word." Some blame the President, others blame the previous...
7 Considerations For Successful Advertising
As I write this on February 13th, not quite 24 hours have passed since I watched Super Bowl 57 and yet the impact of that game is reverberating in my world. I had no skin in the game, even though the thought crossed my mind to wager since it's now legal, but I...
Up and To the Right
My friend Ben uses the term Up and To The Right to describe the direction business should be going when you chart it out. I've worked for Ben since 2013 and we worked together nearly 15 years ago too and Ben is a numbers guy. Me, not so much, but it's part of my work...
Past, Present, Future
As I write these words today, we have about 10 days left in the month and the year. Many of you are preparing to take some time off for the end of year holidays, while others are hurrying about trying to keep up with the busyness of this time of year. Anytime is a...
Trust is the Glue
Trust. This five letter word is the glue that holds our world together. Over the years I've been writing, publishing and podcasting, the theme I keep coming back to is Human Relationship Principles. And the key to all human relationships is trust. Before I dig into...
ScLoHo Changes
UPDATE on 2/28/2023: Despite what I wrote and my intentions a few months ago when I wrote this piece, I am going to be updating more than once a month. Maybe weekly again. We shall see. There's just too much on my mind not to share with you. Last night I felt the...
3 Fundamental Questions To Ask Before You Advertise
There are 3 Fundamental Questions You Need To Ask Before You Advertise. I'll tell you what they are and also go a little deeper. Question 1: Who Do You Want to Invite to Spend Money with You? Question 2: Why Should Those People Spend Money with You? Question 3: What...
How to Deal with Inflation Realities
In sales, there is a visual description that we use that describes our on-going goals, Up and to the Right. If you visualize goals over time, that is how most companies want to see their growth. Inflation however can be a real kick in the pants. When the costs of...
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