ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
Trust is the Glue
Trust. This five letter word is the glue that holds our world together. Over the years I've been writing, publishing and podcasting, the theme I keep coming back to is Human Relationship Principles. And the key to all human relationships is trust. Before I dig into...
ScLoHo Changes
UPDATE on 2/28/2023: Despite what I wrote and my intentions a few months ago when I wrote this piece, I am going to be updating more than once a month. Maybe weekly again. We shall see. There's just too much on my mind not to share with you. Last night I felt the...
3 Fundamental Questions To Ask Before You Advertise
There are 3 Fundamental Questions You Need To Ask Before You Advertise. I'll tell you what they are and also go a little deeper. Question 1: Who Do You Want to Invite to Spend Money with You? Question 2: Why Should Those People Spend Money with You? Question 3: What...
How to Deal with Inflation Realities
In sales, there is a visual description that we use that describes our on-going goals, Up and to the Right. If you visualize goals over time, that is how most companies want to see their growth. Inflation however can be a real kick in the pants. When the costs of...
The Wait is Worth It
Are you a patient person? Or does waiting create anxiety? For me, it all depends on the why I am waiting. I'm sure it is that way with you too, to some degree. At the end of 2019 I was cleaning up my email and found a series of newsletters from Roy H. Williams. Roy...
Looking for the Very Best Sales People
It's a crazy time out there. It seems like so many companies are suffering from shortages. First it was supply chain issues that were either created or amplified by the numerous complications of Covid-19 shut downs in 2020. Then came staffing shortages. Even as...
The Demise of the Newspaper
I bought my local newspaper on a recent Monday and was saddened by how tiny it has become. About 8 years ago, I was able to get custom circulation reports for the two local daily newspapers from my connections at the Radio Advertising Bureau. I watched as the number...
Make The Right Adjustments
"We gotta do something" That's been the theme for 2022 from many business people. So they prepare to Make Adjustments. Making Adjustments is neither good or bad. Actually it is something that all of us are doing all the time. The question that often comes up is "What...
WOWO’s Baby Boomers Still Want to Spend Money With You
6 years ago, May 2016, I wrote an article titled, WOWO's Baby Boomer Audience Wants To Spend Money with You. It's still true. Despite all that has happened the past 6 years with the economy, with politics, with.. well, you name it... the WOWO Radio Audience has money...
Getting Personal with August Reflections
I'm skipping my usual format for this week's update and going to share some personal stuff instead. Next week's update is already ready but a few things have occurred recently that I decided to share right now. When this article and podcast goes live, I will be...
How To Build Instant Trust For Your Business
If there was only a way to get someone to trust you instantly... Actually we were born that way. We trust from the very start. Then as we experience life, we discover that things aren't always trustworthy. Depending on a persons life experiences and outlook, we...
You Have To Be Trust-Worthy
Now I know that Trustworthy is one word, however I want to dig a little deeper into this idea and what it means to the success of your business. That is why I hyphenated Trust-Worthy in the title of this article and podcast. If you've been listening to the past few...
Word Of Mouth Advertising With A Bigger Mouth
The very best form of marketing is what we call Word Of Mouth. Why? Because it is from the heart, from one person to another and it includes implicitly, the Human Relationship factor we all need: Trust. Several years ago, I wrote about the Word Of Mouth advantage that...
Human Relationship Marketing in a Nutshell
All of us are exposed to a variety of advertising and marketing messages every single day. But there is one method that trumps all the others combined and it's built on what I refer to as Human Relationship Marketing. Human Relationship Marketing is a different...
Subscribe