ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
The ROI Problem
I'm going to start off the new year with a story. In 2023 I was invited to be a guest speaker at Trine University and ended up presenting information to a class in October and was invited back to be on the judges panel for the students final project. The students had...
Business Lessons from “A Christmas Story”
With Christmas and New Years days falling on Monday's this season, I am going to take a couple weeks off from the podcast and even publishing next week Both will be updated with fresh material on January 8, 2024. In the meantime, I am sharing the content from last...
Are You Open to Ideas
How was your year? Are you excited about next year? As a business owner, or manager or even someone without a title, every once in awhile we should stop and plan for the future. Problem is many people do it alone, or with limited input. Last week subscribers of my...
64 years ago
It's birthday week for yours truly. And there's not much that I want, because if I really want it, I usually buy it myself. Of course the best things in life aren't things that you can buy anyway. I've been doing a lot more reflecting on things lately, compared to a...
On The Road Again
'Commutes Are Back' As Time Spent With AM/FM In Cars Hits Eight-Year High. That was the headline of an InsideRadio.com story last month and that's great news for those of us in the radio broadcasting industry. It's also fantastic news for businesses that want to reach...
Top 10 Holiday Shopping Days of 2023
If the experts are correct, retailers should get set for a very Merry 2023 shopping season. According to the 2023 Deloitte holiday survey, the holiday spirit and spending will rebound and consumers expect to spend $1,652, surpassing pre-pandemic levels for the first...
Digital Discrepancies
I was born in the 1900's. I heard that line last month when comedian Nate Bargatze was hosting Saturday Night Live. Of course I didn't watch it live on Saturday night, I saw it a few days later because we have YouTubeTV as our streaming service and my wife was...
Building Momentum
Are you the type of person who jumps out of bed in the morning full of energy and ready to take on the world? Or are you like the rest of us adults who start a little slower, with a morning routine that perhaps includes a cup of coffee to perk up your senses and as...
Leadership Lessons
What does it take to be a leader? That question was asked of myself and a couple dozen others this summer at a half day retreat our company held in August. The answers were plentiful and good, as most of us were in a leadership position. Some of us had a leadership...
It’s Not Just The Facts Ma’am
First a few facts... We've gone thru a challenging number of years in the political world as divisions between Republicans and Democrats have become more prominent, at least at the national level in our country. Those on the left accuse those on the right of not...
Duty Calls
When you are good at something and recognized as being good at it, but you've stepped away from it and now the challenge to return to it comes up, what's your response? That's the position I found myself in earlier this month and it's a position that I've been in...
300 Media and Marketing Tips… Maybe
For those of you who are reading this and wondering what's the deal with the number 300, I'll tell you. If you are listening to this podcast, you already have a clue from the introduction I gave. Since 2017 I have written, created, produced and published the Scott...
Timely Marketing Principles That Are Timeless
It's been two full decades that I've been in the advertising, media and marketing world in Fort Wayne, Indiana, non-stop. During the past twenty years, there have been a lot of changes in technology and how the world operates. However, no matter what the...
Is It A Thing or Is It A Fad?
Let's jump into this topic headfirst with the reason I'm talking about this subject right now. Around July 5th, a new social media app, Threads was launched and it's been all over the news because... well.. the news media thinks it's newsworthy. Threads is connected...
Subscribe