ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
Narrow Minded Marketing
The goal of your advertising should be to increase both your sales and your brand identity. But all too often we overly focus on analytics or demographics when creating our media plans. Narrowly targeting often means you are missing the much larger population of...
The Danger of Relying on Facebook
Last Tuesday, the world freaked out because of a glitch in the internet. Specifically Facebook's parent company Meta, and most of their affiliated social and internet related sites and features became inoperable starting around 10am eastern time. I am actually writing...
Reintroducing ScLoHo
Last week, when I was recording the podcast version of my weekly update I mentioned briefly what a ScLoHo is. Today, that is the focus of both this article and podcast episode. If this is the very first time you've listened to the Scott Howard Genuine ScLoHo Media and...
Lure Them In
The dictionary defines the word lure when used as a verb as, “tempt (a person or animal) to do something or to go somewhere, especially by offering some form of reward”. Lure can be a negative word, but whether it’s fishing, hunting, selling, or advertising, setting...
3 Ways To Grow Your Business
Last week subscribers to my SoundADvice email newsletter learned we the advantages of knowing your competitors and finding ways or areas where you can exploit your competitors’ weaknesses and find areas where you can grow your business. As owners or managers of a...
QR Code Mania
Sometimes technology comes before it's needed and then there is a triggering event that propels that emerging technology towards mainstream use. This is the story of QR codes. Do you use them in your business? They've been around for quite awhile and some of the early...
Your Customers ALWAYS Have A Choice
Only fools believe their business has no competition. There are multiple ways to think about who your competition is, however, I'm going to define it in the simplest terms for businesses and that is customer money. If I have a need and you could supply that need for a...
The State of Radio and WOWO in 2024
Is Radio still a viable advertising media in 2024? The TL;DR answer is yes. Last week I shared the story of the demise of our local newspapers over the past 20 years and my insider numbers. Today, I'll review the local radio scene and include some numbers from a...
What Happened to Our Newspaper?
I get to work with all kinds of businesses, new ones, old ones, online only and brick and mortar only along with many that are some kind of combination of all these factors. This is the final few months for one of my favorite clients in Fort Wayne, a retail shop that...
Getting Your Business Priorities Aligned
What kind of disconnect in your business model do you need to fix this year? 4 years ago with the Covid-19 Pandemic shutdowns, there was a whole heck of a lot of disruptions as we were exploring the great unknown about a virus that we were told could wipe out a...
The ROI Problem
I'm going to start off the new year with a story. In 2023 I was invited to be a guest speaker at Trine University and ended up presenting information to a class in October and was invited back to be on the judges panel for the students final project. The students had...
Business Lessons from “A Christmas Story”
With Christmas and New Years days falling on Monday's this season, I am going to take a couple weeks off from the podcast and even publishing next week Both will be updated with fresh material on January 8, 2024. In the meantime, I am sharing the content from last...
Are You Open to Ideas
How was your year? Are you excited about next year? As a business owner, or manager or even someone without a title, every once in awhile we should stop and plan for the future. Problem is many people do it alone, or with limited input. Last week subscribers of my...
64 years ago
It's birthday week for yours truly. And there's not much that I want, because if I really want it, I usually buy it myself. Of course the best things in life aren't things that you can buy anyway. I've been doing a lot more reflecting on things lately, compared to a...
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