ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
Breaking the Ties
In the world of selling products and services, when all things are equal, the decision we use to determine who we purchase from is based on… perception! And that perception is, who’s better, who’s more trustworthy, and who’s more reliable! In most cases, many...
Your Attention Please
“Hear-Yee, Hear-Yee!” “Can I have your attention please?” “Ahem – Attention please!” There are a lot of ways to capture someone, or a group’s attention, including words, sounds, and gestures. In advertising, capturing one’s attention is the first step in effective...
How Do YOU Give?
Marketing is more than advertising and your brand is more than your logo. Despite the rise of A.I. (Artificial Intelligence) it's people that make everything happen still in one degree or another. The people in your organization interact with others and how ever that...
Culture is the Key
The last few weeks I've been sharing my Sound ADvice newsletter content on my website and podcast and I've got another one to share. This time I'm also going to include content that wasn't in the Sound ADvice newsletter too. And if you want to receive my free...
First on Race Day
All month long, I've been featuring articles I first sent out in my weekly Sound ADvice newsletter and this one was sent to subscribers last fall. If you'd like to get them delivered to your inbox each week, just send an email to Scott@WOWO.com and I'll add you to my...
Compounding Your Brand
This month I'm featuring articles that were sent to subscribers of my weekly newsletter, Sound ADvice. If you'd like a free email copy send me an email to Scott@WOWO.com. Albert Einstein said, “Compound interest is the eighth wonder of the world. He who understands...
Features Vs Benefits
This month of May I'm sharing a recent articles from my weekly Sound ADvice Newsletter. It's free just for the asking and if you want to be added, drop me a note to Scott@ WOWO.com. Every year there are millions of drills sold across North America. But here’s the...
A Lesson on Advertising from Preachers and Teachers
For the month of May I'm sharing recent articles from my weekly Sound ADvice Newsletter. It's free just for the asking and if you want to be added, drop me a note to Scott@ WOWO.com. The goal of every preacher and teacher is to grab the attention of the people they...
Once in a Lifetime Eclipse
It's been a few weeks but on April 8th millions of us in the United States were in the path of a solar eclipse. Here in Indiana, the main event was shortly after 3pm as the moon blocked the light from the sun for a few minutes. Where I live, Ft. Wayne, Indiana, we...
Lessons from the NCAA Basketball Finals
It's been a few weeks and hopefully the sting of your broken bracket has faded enough to apply some lessons from college basketball to our businesses. Living in Indiana, I was rooting for the Purdue Boilermakers to win it all. In my family we even have a Purdue grad,...
Pitfalls of Pinpoint Targeting
A little of this and a little of that can work when making cookies in the kitchen. But when it comes to marketing your business, having the correct “Media Mix” is crucial to capturing your immediate sales, and more importantly, your future sales and market share....
No Quick Fix
One of the concerns that I sometimes hear when talking to a business owner about investing in an advertising campaign is how long it will take to get results. Or a variation is the opposite... Can we handle all the business we get if we start advertising with your...
Older and Wiser
Facts are facts, right? Yes and no. When you look at numbers or other facts, it's often not enough to just look at the raw data. We can learn so much more by digging deeper and being curious. Curiosity is a term that came up in a recent conversation with a friend...
Stop the Ad-Speak
The dictionary definition of cliché is, “a hackneyed or over-used expression which has literally become meaningless over time.” Why would anyone invest their hard-earned advertising dollars in an expression that has literally become “meaningless?” In fact, clichés can...
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