ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
Who’s the Voice of Your Company?
Who’s the Voice of Your Company?
Some of the most effective marketing successes in history, both locally and nationally, have involved capitalizing on the voices, faces, and personalities of charismatic and humble business owners and corporate leaders.
Radio Advertising with WOWO or Local TV
Are all advertising options equal? Of course not.Is a burger off the dollar menu at your favorite fast food joint equal to the $20 burger you can order for lunch at your local restaurant? Of course not. Today, I am going to do a comparison of advertising on WOWO radio in Fort Wayne with advertising on a local TV station.
What Makes “U” … Unique?
What makes your business special? Do you stand out amongst your competitors? Do you do things that make other businesses envious of yours and make the general public talk favorably about what you do or what you offer?Or, are you playing the, “I’ll beat ‘em on the price” game?If your business isn’t doing anything “special”, the only thing your potential customers can and will judge you on is price or convenience; are you cheaper or are you closer than your competitors. Winning on price alone generally means losing where it really matters….in profits.
How To Beat the Google Gods
Have you ever heard of Marketing Funnels? It's not a new term but it has gained all kinds of attention when it comes to internet marketing recently. The concept is that customers going through different journeys in the buying process and you can design a...
“Guaranteed”… or What?
You’ve heard hundreds of ads on TV, radio and in newspapers where they claim the “Guaranteed LOWEST Prices”, “Biggest Selection”, “On Time Delivery”, and the list goes on. When a potential customer hears this, in their mind they say, "or what?" What if...
You versus Them
Today I am going to share with you a piece of the Consumer Journey that every single consumer encounters before they spend money. They have to decide if they are going to be your customer, or someone else's customer. From your side of the sales counter,...
Why Some Businesses Fail
You may have heard the myth that half of all businesses fail within the first year, and only 5% make it through four years. According to recent figures from the Small Business Administration, a government agency created to help small businesses start and...
How To Decide Where To Advertise in 2019
Despite all the talk about the internet and digital media being the place to be with your advertising, it's not time to dump traditional media. That's a one line summary of a report issued recently that summarizes where the advertisers and advertising...
The Advertising Secret You Don’t Know About
The advertising secret that you don't know about is... Well, should I tell you or should I keep it a secret? If I tell you, it could disrupt your entire marketing strategy. It might initially cause panic attacks, but pretty soon it will help you sleep...
Why Radio is Personal To Me
Are you one of those people who wonder if advertising on the radio would work for your business?I've got something for you to watch, or at least listen to for 5 minutes in a moment.Last year I turned 59 and listening to the radio has been part of my life...
Radio Advertising is Still A Great Deal in 2019
At the end of last year, I saw a few reports on the state of media and marketing for 2019 and want to share some insight from others again. Because, I can tell you plenty about the success of WOWO advertisers, but how about what others are using radio and...
The Problem with Superbowl Commercials
In years past, when I was blogging on a daily basis, I would feature the previews of the national TV ads that were scheduled to air in the Superbowl. No need to do that anymore, there are plenty of other websites that share those links and ads. But there...
Seconds Matter
Since the beginning of time, it’s been known that you only have one opportunity to make a good first impression. The debate is …. how long do you have to make that impression? Studies vary, but if you are applying for a job, a story in Psychological...
How Realistic Are Your Expectations?
Today I am am going to challenge your thinking about advertising and marketing. We are going to talk about the expectations you have for your advertising and marketing. It comes in different forms, depending on the lingo and verbage you use, but it comes down to one...
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