ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
Digital Burnout
Do you ever get annoyed at advertising? I did an informal and unscientific poll of friends and strangers recently and discovered that the answer is Yes. This is nothing new. As long as there have been advertising, there are reasons for people to dislike it. Music...
The Power of Audio
Which is more powerful... Audio or video? Is what you see more powerful than what you hear? What stirs your heart, your emotions? If you have never been asked these questions, you should take some time to contemplate the answer before we continue. The...
Avoid A Digital Disaster
I walked in for my 1 o'clock meeting, and there was a strange kind of energy at their office. I'm talking about energy in the air, the people were not their usual happy selves. I asked if Doug was in and they pointed to his office and went back to their...
How Much Should I Spend On Marketing?
It's often the question that most business owners dread:How Much Should I Spend On Marketing?I have a fresh take on this using the words of Roy H. Williams:One of the most common mistakes in advertising is to spread your ad budget across several different...
Little Known Advertising Copy Secrets
Want to know how to be ignored? Be Predictable. The Opposite is also true and we'll learn some little known advertising copy secrets as we continue with part 8 of a 9 part series based on Roy H. Williams Advertising Oversimplified article he wrote a few...
Do You Provide Meaningful Touches?
Maintaining a good relationship with your customers is critical to your lasting success.Roy H. Williams in his article on Advertising Oversimplified covered this:Most customers are repeat customers or referral customers. Mass media is the most efficient...
Are You Creating Happiness?
http://serve.castfire.com/audio/3655096/3655096_2019-07-06-181936.128.mp3 We're going to cover three of the 20 points of Roy H. Williams Advertising Oversimplified:Regardless of how you win them, it is costly to win a...
One Size Does NOT Fit All
Sometimes business people want a proposal from me before we even talk about what they need or want. That's like going to a doctor and sayin, "Just give me some pills, the kind that everyone else is buying". That is more than ridiculous, it is stupid and...
Why We Don’t Have Phone Books Anymore
I could have titled this: Dead Advertising Mediums. Read this from Roy H. Williams: Google is the new phone book. Like the Yellow Pages of yesterday, it is the principal resource for buyers who are currently, consciously in the market for a product or...
Target Your Mass Media Message
I'm going to keep it short this time as I continue my insight on Roy Williams Advertising Oversimplified.Points 4 and 5:Choose Who to Lose. Correctly-written ad copy will filter out the customers you don’t want and attract the customers you do...
The Mass Media Myth
Continuing my series based on Roy Williams article about Advertising Oversimplified with my thoughts on points 2 and 3...Roy talks about Mass Media and targeting your advertising message:They call it “mass media” for a reason: it reaches the...
Focus on Your Future
Do you determine your future by only looking at your past? Or do you use your past merely as a benchmark, but it is not really going to limit your future? We are going to get personal today so join me and be honest with yourself. Today, I'm digging into my...
Advertising Oversimplified by Roy H. Williams
This is the first of a series of articles and podcasts that we're going to do based on an email from Roy H. Williams Roy is the Wizard of Ads and lives in Texas. A good 15 years ago I was introduced to him via his Wizard of Ad books and I have been a...
Are Your Employees REALLY Working?
An old business owner joke goes like this; a reporter one day asked the CEO of a major company, “So, how many employees are working in your company?” The CEO replied, “approximately half of them”. It’s funny, but the problem is, it’s not necessarily a...
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