ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
Prepare For Success
Onboarding Getting Them Off to a GREAT Start Today, hiring good people is a challenge in itself; keeping them is a whole different ball game. When it comes to hiring and adding new people to your business, it’s imperative that they get off to not only a good start,...
Your Team Dynamics
It Takes All Types Managing Different Personalities Most businesses, regardless of the business category or type of work, have a plethora of different personalities. Keeping them all happy can be a challenge. There are four basic personality traits: Type A, B, C...
Cutting The Cord and The End of Local TV Advertising
It was about three weeks ago when we became a full fledge streaming household. And now the end of local TV advertising impacting us has hit our home. It was a gradual process and our story is both personal and widespread. If your business has been using the local TV...
The ScLoHo Difference
Last month I was helping an advertising partner with their TV commercial. I do not sell TV advertising, I don't write or produce TV ads or videos. So what did I do and why did I do it? I am sharing this with you as an antidote to what someone told me recently is The...
What’s Your Plan B?
If what you are doing is working for you, fantastic and congratulations. I want to know more about your story of success. Sometime in our conversation I also want to know, "What is your Plan B?" For those of you who answer, "What do you mean, I don't need a Plan B,...
Location – Location – Location
Location – Location - Location In the pre-internet world, it was said that the three keys to success were location, location, location. Your location had to be easy to find and convenient to access. In the internet age, all businesses are easy to find and convenient...
Holiday Shopping in 2019
Busiest Shopping Days of Christmas - Are You Ready? For the first time ever, spending on Christmas is expected to exceed $1 trillion dollars, and the majority of this will be spent in 6 fewer days than last year. If you own a retail store, you have heard all the...
The Power Of Appreciation
Show Them You Appreciate Them! The New Technology World we live in has certainly made some things easier, but in return, it has taken away a lot of the old fashioned customer service and appreciation. There was a time when you made a purchase and you might have...
Business Marketing Lessons from an Election
It's a crazy time in my world of broadcasting. It is Election Week 2019. This year I have been personally involved in the process of helping candidates buy advertising time on my radio station, WOWO radio in Fort Wayne, Indiana. There are a few Business Marketing...
Who Are You and What Do You Do?
Who Are You and What Do You Do? Does your business name say what you do, or does it leave the public guessing? In a perfect world, the name of a business clearly says what they do or sell…names like Valvoline Instant Oil Change or Lawn and Snow Company instantly...
The Squeaky Wheel Gets the Grease
This week I have a challenge for you if you sell products that are manufactured by someone else. All of your suppliers have a vested interest in your success, and most of them have access to extraordinary marketing funds and resources beyond traditional co-op to help...
Where Are All The TV Viewers?
My wife and I are Baby Boomers and we have been the generation that most advertisers targeted their marketing to over most of my lifetime. That is until we "aged-out" of the 25-54 age demographic. That started happening in 2001 when the oldest Boomers who were born in...
Getting Paid For Your Work
Recently a friend of mine who is in the advertising business was lamenting about how he has "challenges" getting his clients to pay him in a timely manner. I rarely have this problem and I thought this would be a good topic for an article and podcast. No matter what...
Digital Burnout
Do you ever get annoyed at advertising? I did an informal and unscientific poll of friends and strangers recently and discovered that the answer is Yes. This is nothing new. As long as there have been advertising, there are reasons for people to dislike it. Music...
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