ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
Preachers, Teachers and Advertisers
Preachers, Teachers, and Advertising The goal of every preacher, teacher, and advertiser is to grab the attention of the person they are speaking to and make sure that they not only hear the message but also understand and retain the message. So, what can preachers...
Reboot Your Business
Do you remember at the end of 2019 how we thought it would be really cool to hear Barbara Walters welcome in the new year by saying,"This is 2020", the way she did for 25 years. Little did we know what kind of year 2020 would be, not just in our own little worlds but...
The Right Media Recipe
The Right Media Ingredients A little of this and a little of that can work when making cookies in the kitchen. But when it comes to marketing your business, having the correct “Media Mix” is crucial to capturing your immediate sales, and more importantly, your future...
Feelings First, Facts Second
No matter what your personality make-up consists of, there's a universal truth that you have to know: Feelings First, Facts Second This is how humans work. Even those analytical engineering types, believe it or not. Those engineers and scientists that rely only on...
More Than Price
Breaking the Tie Being different is sometimes all that is needed to break the tie. In a retail world that’s changing faster than the speed of sound, it continues to be more difficult to stand out among the crowd. Regardless if you own a retail store or you have a...
Are You The Come-Back Kid?
When I Googled Comeback Kid, I discovered that 40 years ago there was a movie staring Jon Ritter from the TV show Three's Company and Susan Dey from the Partridge Family. It was not what I was looking for. The Comeback Kid is a label that is simply used to refer to...
Memorial Day 2020
When I woke up this Sunday morning on Memorial Day weekend, I did what I usually do, pick up my phone off the nightstand and review the notifications. The weather in Fort Wayne was going to be perfect and also in my notifications was an alert that the New York Times...
Consumers Crave Open & Honest Relationships
Last month I was cleaning out my email inbox and found an article from 2018 from Mediapost that I had been saving for the future. Today is the future. As much as things have changed this year, I'm sure you'll agree that somethings have changed very little. The...
Invite Them To Be Your Customer
Would you ever consider attending a wedding for which you had not received an invitation? Would you go to someone’s home for dinner without first receiving a formal invite? Do you think your customers, and the community in general, will walk into your place of...
Radio To The Rescue
What advertising and marketing medium should I use right now, is a question I hear all the time and especially now. As you know, I have spent the majority of my life in the radio business, starting out as a teenage disc jockey and then 10 years later moving to the...
The Timeless Truths in Marketing
2020 is not the year we were expecting when we were making our resolutions a few months ago is it? State after state has issued some form of stay-at-home order to protect their citizens from Covid-19. While I just stated the obvious, I'm going to delve into the not so...
Preparing For the ReOpening
Most of America has been on lock-down for awhile. #StayAtHome orders and #SocialDistancing along with the reminders to #WashYourHands have impacted our lives forever. While we are all experiencing the same Coronavirus pandemic around the globe, we are all experiencing...
Forget Plan B, It’s Time for Plan C
An Opportunity to Evolve…Create a Category “When life gives you lemons, make lemonade.” Right now, lemons are definitely being thrown at many businesses. Are you open to making a different kind of lemonade? Just a few short months ago, at the beginning of December...
Learn From The Best
It's a weird and wacky world out there right now. We are hearing stories about the record number of people who are filing for unemployment, the devastating stories of people dying from this mystery virus that we have yet to get a handle on because it is new to the...
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