ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
Do They Love You?
We all want to be loved and this Valentines Day week, I am sharing some info on how you and your brand or business can be loved. It starts with trust. Last month, MarketingCharts.com shared a report on The Building Blocks of Consumer Trust in Brands and there are a...
The Power of Persistence
Today I have a personal story to share with you and I've titled it the power of persistence. The audio version of this article marks a milestone of 150. This will be the 150th episode of the Genuine ScLoHo Media and Marketing Podcast. Since I do weekly updates, that...
Cashing In On Tax Time
America’s Payday It’s not actually a pay “day”, it’s more like a pay “period”, January 27th through April 15th and beyond. January 27th is the first day that Americans can file their tax returns, and of course, you know what day April 15th is. In 2019, 95.7 million...
High Stakes Marketing
High-Stakes Marketing The most high-stakes marketing game in the world is the race for President of the United States. Some estimates say candidates will spend nearly 2.7 billion dollars in the 2020 election to capture a salary of $400,000! Now that’s high-stakes...
The Power of Advertising Slogans
The Power of Slogans "Just Do It!" "Melts in your mouth and not in your hands!" "Nothing runs like a Deere!" Having a strong slogan with a strong advertising campaign and schedule can propel a business to the top of their category much quicker than without a strong...
Brand Health Check-Up
Brand Health Check-Up When you own and operate a business and you live and breath it, often, it’s difficult to see when things change. As they say, sometimes it’s hard to see the forest for the trees. When is the last time you had a Brand Health Check-Up? Only...
Prepare For Success
Onboarding Getting Them Off to a GREAT Start Today, hiring good people is a challenge in itself; keeping them is a whole different ball game. When it comes to hiring and adding new people to your business, it’s imperative that they get off to not only a good start,...
Your Team Dynamics
It Takes All Types Managing Different Personalities Most businesses, regardless of the business category or type of work, have a plethora of different personalities. Keeping them all happy can be a challenge. There are four basic personality traits: Type A, B, C...
Cutting The Cord and The End of Local TV Advertising
It was about three weeks ago when we became a full fledge streaming household. And now the end of local TV advertising impacting us has hit our home. It was a gradual process and our story is both personal and widespread. If your business has been using the local TV...
The ScLoHo Difference
Last month I was helping an advertising partner with their TV commercial. I do not sell TV advertising, I don't write or produce TV ads or videos. So what did I do and why did I do it? I am sharing this with you as an antidote to what someone told me recently is The...
What’s Your Plan B?
If what you are doing is working for you, fantastic and congratulations. I want to know more about your story of success. Sometime in our conversation I also want to know, "What is your Plan B?" For those of you who answer, "What do you mean, I don't need a Plan B,...
Location – Location – Location
Location – Location - Location In the pre-internet world, it was said that the three keys to success were location, location, location. Your location had to be easy to find and convenient to access. In the internet age, all businesses are easy to find and convenient...
Holiday Shopping in 2019
Busiest Shopping Days of Christmas - Are You Ready? For the first time ever, spending on Christmas is expected to exceed $1 trillion dollars, and the majority of this will be spent in 6 fewer days than last year. If you own a retail store, you have heard all the...
The Power Of Appreciation
Show Them You Appreciate Them! The New Technology World we live in has certainly made some things easier, but in return, it has taken away a lot of the old fashioned customer service and appreciation. There was a time when you made a purchase and you might have...
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