ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
Priceless
Do you remember the old Mastercard campaign? The title of it was “Priceless” and the impact of the campaign was “priceless”. “There are some things money can’t buy. For everything else, there’s Mastercard.” This “idea” turned this struggling company around and saved...
Why WOWO is the Best Choice for Advertising (Part Two)
I was reading a blog post last week from the Radio Advertising Bureau that includes several facts and figures I am going to share with you in this 2nd part of an ongoing series as to why WOWO radio is your best choice for advertising. But first, a little comparison of...
The Danger of OverTargetting
The goal of your advertising should be to increase both your sales and your brand identity. But all too often we get hung up on targeting analytics or demographics when creating our media plans. Narrowly targeting oftentimes means you are missing the much larger...
The Drill or The Hole
Every year there are millions of drills sold across North America. But here’s the crazy thing...not one person who bought a drill wanted a drill! What they really wanted were holes! If another tool would have made the holes faster, better, easier, or cheaper they...
Radio versus Social Media
For the past few years, President Donald Trump has called the major news media Fake News. Meanwhile the commentators on the networks and news organization he calls Fake, call the Presidents favorite channel Fake News. I'm not about to dive into a political rabbit...
Work for WOWO
The final weeks of 2021 are here and I have an update for you. I just started running an ad for an advertising sales account executive to join my team at WOWO. And I've included a healthy hiring bonus. Here's the text of the radio ad: It’s true. Everyone is hiring....
Building Trust With Your Marketing
Today, more than ever, successful business owners know that the route to higher closing ratios and sales is built upon stronger customer relationships, and the single most important element to building and keeping relationships is built upon trust. “Trust” is defined...
Why WOWO is the Best Choice for Advertising (Part One)
Today I'm kicking off an occasional series of Why WOWO Radio in Fort Wayne, Indiana is the Best Choice for Advertising Your Business. I am calling it an occasional series because, every few weeks I'll add another article interspersed with the other articles I share...
Timeless Marketing Principles that are Pandemic-Proof
As we zoom thru the last few month of 2020, many businesses are wondering what's next? and how do we survive? The answer is simple. You need to rely on timeless human relationship principles for your business survival and success. By the way, I purposely used the...
Make Your Words Count
Several great minds, including literate Mark Twain and U.S. President Woodrow Wilson, have been credited with saying in one form or another, “I apologize for the length of this letter. If I had more time, it would have been much shorter”. Whether giving a speech,...
Experience Matters
It’s been said that a business owner wears 15 different hats: owner, manager, purchasing, advertising, marketing, human resource officer, receivables, payables, accounting, estimator, budgeting, hiring and firing, job superintendent, trainer, maintenance, customer...
Unlocking The Marketing Mystery
Have you ever thought about why your customers do the things they do and why they buy what they buy? How did they come to that conclusion? When did they first hear of your business and when did they decide to consider doing business with you? Subconsciously all of...
Facts or Stories?
Is Advertising Rocket Science? You’ve heard the expression, “It’s not rocket science”, but when it comes to advertising is science a good thing or a bad thing? The word “Science” comes from the Latin word “Scientia” which means knowledge. If advertising was a...
Breaking The Rule Of 3
Last week I shared with you the "rule of 3". It's a standard rule in communication that says in order for a message to really be remembered, you have to hear it 3 times. Feel free to go back and read about how this is used in teaching and preaching. In the advertising...
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