ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
How Are Your Reviews?
People are talking about you. You probably don't know half the things they are saying. Unless you are diligently monitoring online social media, review sites and chat rooms, you don't know unless someone tells you what they saw. How important are these reviews?...
Caring About Your Customers
If you want to earn a consumers business this year, you have to appeal to what matters most to them. That statement is true if you are selling Land Rovers or if you are running a dollar store. It's also been a truth that has been around forever, but now I have a fresh...
The Significance of 200 Episodes
The Scott Howard Genuine ScLoHo Media & Marketing Podcast turns 200 this week. To me, that's a little bit of a bragging right. For you, perhaps it will give you a little bit of confidence or trust in what you are reading or listening to. Indulge me for a moment...
Is It Time To Fall Out Of Love With Digital Ads?
It's not all it's cracked up to be. The whole magical world of digital advertising online. For the past decade plus, I've seen study after study after study that talked about the shift in advertising from traditional ads to digital ads. As a point of reference,...
Staying Connected in 2021
Depending upon your business category, acquiring a new customer can cost five times more than retaining an existing customer. Knowing this, it only makes sense to do everything you can to maintain a relationship with your current customers, better known as Core...
Creating Success with WOWO Radio in 2021
As much as we want to kiss the year 2020 good-bye and move forward as if it never happened, we can't. And we shouldn't. 12 months ago all of us were planning on a very different year than what unfolded in 2020. The economy seemed to be moving forward after a market...
Pivot
This is my last article for 2020 due to the end of year holiday season and I was reflecting on this past year, one word came to mind. Pivot. Like everyone else in the United States, 2020 has not been the year we could have predicted a year ago. Murder hornets were...
Caring For Your Customers
Do you appreciate your customers? Think about this for just a minute and then answer it honestly. I’ll ask you again, do you appreciate your customers? I mean REALLY appreciate them! We’ll assume that you answered yes. Now, here is the most important question. Do...
Top of Google or Top of Mind
In today’s changing media world, when it comes to your current customers and your future customers, is it more important to have Top of Mind Awareness or be at the top of the page on Google? Of course, it’s great to be recognized by both customers and Google, but if...
Forget Politics
Man oh man, has this been a wild year. Besides a world wide pandemic that we still don't fully understand, we are winding down an outrageous political election season in the United States that on a national scale we won't know the results of until after the special...
Why WOWO is the Best Choice for Advertising (Part 3)
As we move toward a new year, many business owners are attempting to figure out the best bang for their buck when it comes to marketing and advertising. If you are in the Northeast Indiana region, specifically Fort Wayne, Indiana and nearby communities and you want to...
Your 2021 Marketing Plan
2020 is thankfully coming to an end, and you have made it through another year in an increasingly competitive and complex environment! Congratulations! But how is your future looking? Peter Drucker, who has been described as “the founder of modern business...
Problems = Opportunities
Have you heard the classic tale of the two shoe salesmen who were sent to a remote third-world village to sell shoes? When they arrived at the village, one immediately sent a message to his office saying, “There’s a problem. No one here wears shoes. Will return...
Out with the Old, In with the New
In the old media world, 86% of advertising budgets went towards production and delivery costs that are totally unnecessary in the new electronic media age. This archaic mode of communication came at the cost of harvesting trees, operating expensive pulp and paper...
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