ScLoHo Media & Marketing

The weekly published articles written by Scott Howard aka ScLoHo

Reread Rule #1

Reread Rule #1

Reread Rule #1 was the title of the Sound ADvice newsletter my subscribers received last week in their email inbox and it created a bit of feedback. Today, I'll share the contents of the newsletter and then expand on it with some comments from readers and advice. As a...

read more
The Disappearing TV Audience

The Disappearing TV Audience

Not even a pandemic can save broadcast television. As America opens up again after being told to stay home last year, we're getting new data about some of the long term affects of the COVID-19 pandemic.  And since I'm a media and marketing dude, not a doctor, I'm...

read more
The Right Way to Use Radio Advertising

The Right Way to Use Radio Advertising

Most businesses don't know how to use radio advertising to increase their business. I know, that's a pretty "out there" declaration coming from the guy who has spent a few decades in radio advertising and currently leads the most successful local advertising sales...

read more
Set The Bait

Set The Bait

Whether it’s fishing, hunting, selling, or advertising, setting the bait is key to alluring or attracting that which you are trying to capture.   Since the beginning of time, it’s been known that you only have one opportunity to make a good first impression and...

read more
Radio Back On The Road

Radio Back On The Road

"Nobody listens to regular radio anymore". I've heard that myth every year for years. My predecessors, heard a similar myth I'm sure when music became portable. Phonograph records have been around for more than a century but in order to listen to them, you needed a...

read more
Lasting Change in Consumer Habits

Lasting Change in Consumer Habits

2020 was a year of change for multiple reasons including Covid, the Black Lives Matter movement and political division at an increased level. The consequences of 2020 is that consumers habits have changed, some at an accelerated rate due to the way we had to adapt...

read more
The Voice Of Your Business

The Voice Of Your Business

Today I'm going update a topic that I've spoken on previously. Who is the Spokesperson for your Business? Yes, it's the people who answer the phone, who greet the customers, and the ones that interact face to face or online.  But that is different. I'm referring to...

read more
Radio Listenership As The Pandemic Winds Down

Radio Listenership As The Pandemic Winds Down

What's going on in the media and marketing world now that we've gone through the first year of a worldwide pandemic? As an insider to information that you don't have access to, I have some answers. And let me preface this by stating, no the pandemic is not over, the...

read more
Friendly Competition

Friendly Competition

"Keep your friends close and your enemies closer" is a sometimes quoted and often misquoted saying that is credited to the book The Art of War from over 4000 years ago and the Godfather Part 2 movie a mere 40 years ago. While much has been said about that quote, today...

read more
Aiming at the Wrong Target

Aiming at the Wrong Target

Too many business owners aim their advertising at a single target.  While that may have been a decent strategy twenty years ago, today, by narrowly aiming at a select group, you may be missing a much larger potential audience. The goal of advertising should always be...

read more
20 Years, One Day At A Time

20 Years, One Day At A Time

I'm going to get personal this week. I'm also going to weave some lessons for your business into this story. Today, March 17th is not only St. Patty's Day... This is also my wedding anniversary. Number 20 for my wife Kathy and myself. She selected this day because of...

read more
Are You Using Your Coop Funds?

Are You Using Your Coop Funds?

Your suppliers or vendors have a vested interest in your success, and most of them have access to extraordinary marketing funds and resources beyond traditional co-op to help you sell more of their products. The problem is, seldom does anyone ask for these funds! If...

read more
Compare With Caution

Compare With Caution

Comparing one product or service or one business to another is always acceptable... when you are the consumer.  But as a business selling itself, comparing comes with caution!  Make sure you’ve given deep consideration before you compare your product or service with...

read more
America’s Payday 2021

America’s Payday 2021

Let the tax season begin! February 12th was officially the first day of tax season 2021.   While it’s not actually a pay “day”, but more like a pay “period”, February 12th  through April 15th and beyond.  Take note, the 2021 tax season is 2 weeks shorter than both...

read more

Subscribe