ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
Set The Bait
Whether it’s fishing, hunting, selling, or advertising, setting the bait is key to alluring or attracting that which you are trying to capture. Since the beginning of time, it’s been known that you only have one opportunity to make a good first impression and...
Radio Back On The Road
"Nobody listens to regular radio anymore". I've heard that myth every year for years. My predecessors, heard a similar myth I'm sure when music became portable. Phonograph records have been around for more than a century but in order to listen to them, you needed a...
Lasting Change in Consumer Habits
2020 was a year of change for multiple reasons including Covid, the Black Lives Matter movement and political division at an increased level. The consequences of 2020 is that consumers habits have changed, some at an accelerated rate due to the way we had to adapt...
The Voice Of Your Business
Today I'm going update a topic that I've spoken on previously. Who is the Spokesperson for your Business? Yes, it's the people who answer the phone, who greet the customers, and the ones that interact face to face or online. But that is different. I'm referring to...
Radio Listenership As The Pandemic Winds Down
What's going on in the media and marketing world now that we've gone through the first year of a worldwide pandemic? As an insider to information that you don't have access to, I have some answers. And let me preface this by stating, no the pandemic is not over, the...
Friendly Competition
"Keep your friends close and your enemies closer" is a sometimes quoted and often misquoted saying that is credited to the book The Art of War from over 4000 years ago and the Godfather Part 2 movie a mere 40 years ago. While much has been said about that quote, today...
Aiming at the Wrong Target
Too many business owners aim their advertising at a single target. While that may have been a decent strategy twenty years ago, today, by narrowly aiming at a select group, you may be missing a much larger potential audience. The goal of advertising should always be...
20 Years, One Day At A Time
I'm going to get personal this week. I'm also going to weave some lessons for your business into this story. Today, March 17th is not only St. Patty's Day... This is also my wedding anniversary. Number 20 for my wife Kathy and myself. She selected this day because of...
Are You Using Your Coop Funds?
Your suppliers or vendors have a vested interest in your success, and most of them have access to extraordinary marketing funds and resources beyond traditional co-op to help you sell more of their products. The problem is, seldom does anyone ask for these funds! If...
Compare With Caution
Comparing one product or service or one business to another is always acceptable... when you are the consumer. But as a business selling itself, comparing comes with caution! Make sure you’ve given deep consideration before you compare your product or service with...
America’s Payday 2021
Let the tax season begin! February 12th was officially the first day of tax season 2021. While it’s not actually a pay “day”, but more like a pay “period”, February 12th through April 15th and beyond. Take note, the 2021 tax season is 2 weeks shorter than both...
How Are Your Reviews?
People are talking about you. You probably don't know half the things they are saying. Unless you are diligently monitoring online social media, review sites and chat rooms, you don't know unless someone tells you what they saw. How important are these reviews?...
Caring About Your Customers
If you want to earn a consumers business this year, you have to appeal to what matters most to them. That statement is true if you are selling Land Rovers or if you are running a dollar store. It's also been a truth that has been around forever, but now I have a fresh...
The Significance of 200 Episodes
The Scott Howard Genuine ScLoHo Media & Marketing Podcast turns 200 this week. To me, that's a little bit of a bragging right. For you, perhaps it will give you a little bit of confidence or trust in what you are reading or listening to. Indulge me for a moment...
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