ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
Audio Insights
Of the 5 senses most of us are born with, some have different filtering properties. Those 5 human senses are Taste Touch Sight Hearing Smell Some of these might diminish as we get older, the most common ones are sight and hearing. Others vary depending on the...
State of The Station for WOWO Summertime 2021
Here we are in the middle of June 2021 and this weeks article and podcast is a little different from my usual weekly updates. Today an update on what is going on at WOWO radio in Fort Wayne, Indiana, from an insiders perspective as we peak behind the curtain and give...
Why Your TV Ads Are Not Working
It's not nice to bad mouth others and I try to avoid it. I also want to be truthful. Over the next few weeks, I am sharing some information that might sound like I'm bad mouthing others, however I am more interested in providing you with the truth about advertising...
Measuring the Unmeasurable
If you are in charge of the advertising for your business, you want to make sure it is effective right? Of course you do. But the challenge has always been how to measure the effectiveness of your advertising. One way that has been around forever is coupons. A few...
Reread Rule #1
Reread Rule #1 was the title of the Sound ADvice newsletter my subscribers received last week in their email inbox and it created a bit of feedback. Today, I'll share the contents of the newsletter and then expand on it with some comments from readers and advice. As a...
The Disappearing TV Audience
Not even a pandemic can save broadcast television. As America opens up again after being told to stay home last year, we're getting new data about some of the long term affects of the COVID-19 pandemic. And since I'm a media and marketing dude, not a doctor, I'm...
The Right Way to Use Radio Advertising
Most businesses don't know how to use radio advertising to increase their business. I know, that's a pretty "out there" declaration coming from the guy who has spent a few decades in radio advertising and currently leads the most successful local advertising sales...
Set The Bait
Whether it’s fishing, hunting, selling, or advertising, setting the bait is key to alluring or attracting that which you are trying to capture. Since the beginning of time, it’s been known that you only have one opportunity to make a good first impression and...
Radio Back On The Road
"Nobody listens to regular radio anymore". I've heard that myth every year for years. My predecessors, heard a similar myth I'm sure when music became portable. Phonograph records have been around for more than a century but in order to listen to them, you needed a...
Lasting Change in Consumer Habits
2020 was a year of change for multiple reasons including Covid, the Black Lives Matter movement and political division at an increased level. The consequences of 2020 is that consumers habits have changed, some at an accelerated rate due to the way we had to adapt...
The Voice Of Your Business
Today I'm going update a topic that I've spoken on previously. Who is the Spokesperson for your Business? Yes, it's the people who answer the phone, who greet the customers, and the ones that interact face to face or online. But that is different. I'm referring to...
Radio Listenership As The Pandemic Winds Down
What's going on in the media and marketing world now that we've gone through the first year of a worldwide pandemic? As an insider to information that you don't have access to, I have some answers. And let me preface this by stating, no the pandemic is not over, the...
Friendly Competition
"Keep your friends close and your enemies closer" is a sometimes quoted and often misquoted saying that is credited to the book The Art of War from over 4000 years ago and the Godfather Part 2 movie a mere 40 years ago. While much has been said about that quote, today...
Aiming at the Wrong Target
Too many business owners aim their advertising at a single target. While that may have been a decent strategy twenty years ago, today, by narrowly aiming at a select group, you may be missing a much larger potential audience. The goal of advertising should always be...
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