ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
A Lesson in Business from the Business of Baseball
Long before baseball was known as BIG business it was known as America’s favorite pastime! But the truth be told, it’s always been a business and some valuable lessons can be learned by looking at how a baseball organization is run. As a fan, we look at baseball as...
The Power of Planning Ahead
How far ahead do you plan? Recently I was having coffee with a friend who was planning on a trip to Novi, Michigan to spend time with his wife's family. It was a day trip and he was noticeably stressed about it. It was a spur of the moment thing that sounded like fun...
Should Your Business Advertise on the Radio?
The question for today is: Should your business advertise on the radio? The answer is: A qualified Yes. Now that may not be the answer you were expecting from the General Sales Manager of the Most Listened to Radio Station in town, WOWO. You thought I'd say:...
Not All Radio Listeners Are Equal
I've got a few decades of media and marketing experience and I hunger to learn more and more. So this summer I was catching up on my reading and found a story that talks about 6 types of radio listeners and what they want and get from listening to their favorite...
The Effectiveness of Your Advertising
I recently got into a bit of a "discussion" with the owner of an advertising agency regarding a client that we both have. It was interesting because the owner of the advertising agency didn't understand the effectiveness factor of the ad campaign we've been airing on...
A Bottle of Happiness
Today, I'm going to share with you a story that began 135 years ago. Coca-Cola taught the world to sing in perfect harmony and it also taught all of us some great marketing lessons! On May 8th, 1886, Dr. John Pemberton sold his first glass of Coca-Cola at Jacobs...
8 Principles to Improve Your Life and Business
A couple of weeks ago, I was reading an article on Medium.com titled: 8 Pillars of a Satisfied and Happy Life. Here's a link to it: https://medium.com/mind-cafe/8-pillars-of-a-satisfied-and-happy-life-847d98707e81 It was a beautiful Sunday afternoon as I read it and...
Transactional vs Relational Customers
One is more profitable. One is more needy. Both are important to the overall success of a business. Understanding how to identify each type and how to turn transactional customers, when possible, into relational can be a huge boost to your business. Every business...
Radio is Back On The Road
It's back. Radio is back on the road. In case you haven't noticed this summer, a lot of us have been doing what we were discouraged from doing last summer. Spring and Summer 2020 was the year of cancelled vacations, limited gatherings and working from home. 2021 has...
The Value of a Single Customer
When a person walks through the doors of your business, in-person or online, and purchases something from you for the first time, at that moment, they become your customer, your patient, or your client. The question is, what is the value of that individual to your...
Media or the Message
In the never-ending maze of online media, on-air media, outdoor media, direct mail, and print media, business owners often ask, “Which media work best?” or, “Which media platforms will give me the highest return on my investment?” If you ask an honest and...
Follow The Leader Off The Cliff
Are you a Follower? Or are you a Leader? A couple weeks ago I read a statistic about advertising spending that didn't surprise me but kind of made me sad. It’s estimated that this year, digital advertising will account for nearly 67% of all media spending. That was...
Brand Building in Dollars and Sense
Did you notice the title of this article has a play on words? Or did you think it was just a typo? Brand Building in Dollars and Sense with the word Sense spelled not like the cents we use to refer to money but as sense, as it makes sense or common sense which people...
Maybe it’s the Weather…
Going to do some personal reflections on this Sunday... You may wonder, why? I thought this website was all about business, media and marketing stuff?! Yes that has been the focus for the past several years but I've sprinkled in some personal posts too. This habit of...
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