ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
How’s Your Culture?
First, I'm sharing information that readers of my Sound ADvice newsletter received October 30th and if you'd like a free email subscription, just let me know. Then I'll add some additional insights... Today’s #1 concern of most business owners is not what their...
23 Percent Don’t Know What They Are Doing
It's another election week in the United States of America. Monday November 4th is when this article gets published on my website and the audio version is released as episode 353 of the Genuine ScLoHo Media and Marketing podcast. Because I work in the media, specially...
Is Your Brand Identity Correct?
My favorite carbonated beverage is changing their branding. So I'm going to stop drinking it in protest. Just kidding. Mountain Dew is changing their labeling to Mountain Dew. I know, that sounds weird but it's a visual change, not a verbal change. Here's the story...
Success in Sampling
Debbie Fields was only 21 years old when she opened her first Mrs. Fields Cookies store in Palo Alto, California in 1977. Seven short years later, in 1984, the marketing “novice” had 160 stores selling more than $45 million worth of Mrs. Fields Cookies. There are a...
Phone Etiquette!
They say first impressions say a lot about your business. For many potential new customers, they first interact with or meet your business when they call on the phone. In today’s tech-savvy society, it seems a machine rather than a human answers more phone calls to...
POSITIVE Lessons from Political Advertising
This was sent to my Sound ADvice Newsletter subscribers last week: The world of political advertising is in a “world” all its own. The rules of traditional advertising are thrown out the window. It’s a high-stakes game. It’s estimated that during the 2024...
Audio Advertising: Sports Talk on the Radio
Continuing a short series focused on Audio Advertising as it's sometimes called, this week I'm going to highlight a radio format we call Sports Talk. As a radio veteran of a few decades and a radio listener for even longer, listening to sports on the radio was a part...
Audio Advertising: Streaming Music versus Traditional Radio
I've been getting a lot of research and data coming my direction that I've decided to share with you in a series of articles I'm labeling Audio Advertising. As a business owner or just a regular consumer, we hear and read various things that we might think are more...
The State of WOWO Radio Fall 2024 Edition
About once a year I share some insider information about the state of radio, specifically WOWO radio, the primary radio station I've represented since 2013. Today's the day for an update. A lot has happened the past 11 years I've been here. WOWO had their 90th...
What’s the Value of Your Name?
Just a quick word of caution today about your company name... it's more valuable than you think. A story about the Campbell Soup Company wanting to change their name after 155 years hit my inbox this week and I hope that they handle this carefully. Mediapost.com's...
The Talk Radio Advantage
Are you annoyed by ads? Most of us are, and that creates an interesting conundrum for businesses that need to invite potential customers to spend money with them via advertising. In the early 1980's when I was a top 40 rock and roll radio disc jockey on WMEE, I...
A story about a duck
This Labor Day week, I'm sharing a recent Sound ADvice newsletter that my subscribers received recently about communication: There’s an old story about a group of big-city folks who went on a bus tour to Henry’s Farm where they worked all day in the fields to...
Lessons to Learn from Proctor & Gamble
Today's article is going to break my usual self-imposed 10 minute rule. Nearly every article on my website and podcast episodes are under 10 minutes in length. This one is longer because I want you to get all the information and understand why it's valid. We'll...
Boss or Manager?
From a recent Sound ADvice newsletter my subscribers received this summer: Are you a “Boss”? As a verb, the Webster’s Dictionary says that to “boss” is, to order about in a domineering way. Poor customer service is often the result of interaction with people...
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