ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
What to Expect in 2025
Welcome to a brand new year and for many of us the first full week back from the holidays. I'm not going to spend a lot of time on this article and podcast episode because we are all busy. However, I want to share with you what you can expect in 2025. No, I have no...
Traditional Radio Relevancy in 2024 & 2025
It's the week between Christmas and New Year and for this weeks update, I found an article that caught my attention back in July. You can read it here.In the meantime, I'm just going to share a couple of thoughts from that story and what really matters as we move to a...
Radio Works for Retailers
The email headline in my inbox last month read: AM/FM Radio Delivers Results For Retailers This Holiday Season I've got the highlights and insight from this report from WestwoodOne.com. The data comes from multiple credible research companies like Nielsen, Edison and...
Planning Your Marketing Success in 2025
Today, I have planning tips for the new year ahead taken from a recent Sound ADvice newsletter subscribers received this month: From running a business, we all know that even the most well-thought-out plans don’t always play out as expected. However, relying on the...
Building Momentum
Some business people get it, others don't. I'm talking about the building and growing process for your business and how advertising fits in. I can't tell you how many times people had unrealistic expectations and were either disappointed or they were too afraid to...
Random Birthday Week Thoughts
Time to share a few personal thoughts and reflections. (When I started writing online, it was a blog called ScLoHo's Really? . It was a personal blog that a few years later combined with a business oriented blog and created this website.) It's Sunday morning December...
Launch Expectations
Just about every week except Holiday weeks, I send out a newsletter called Sound ADvice that is created by my friend Rick at ENS Media and recently he created an excellent piece that my subscribers read that starts out talking about the Space Shuttle. In my childhood...
Win Back Former Customers
What should you change to retain or win back customers? What internal changes can you make that will create a more positive customer experience? Are there some things that have changed but that law of "unintended consequences" kicked in and perhaps you should revert...
R U Ready for Christmas Shoppers?
Do you feel like the year is speeding to a close? A lot of others do too. All the build up for Election Day with the push from both parties to vote early, was making headlines meanwhile most people went about their usual lives with the end of year holidays....
How’s Your Culture?
First, I'm sharing information that readers of my Sound ADvice newsletter received October 30th and if you'd like a free email subscription, just let me know. Then I'll add some additional insights... Today’s #1 concern of most business owners is not what their...
23 Percent Don’t Know What They Are Doing
It's another election week in the United States of America. Monday November 4th is when this article gets published on my website and the audio version is released as episode 353 of the Genuine ScLoHo Media and Marketing podcast. Because I work in the media, specially...
Is Your Brand Identity Correct?
My favorite carbonated beverage is changing their branding. So I'm going to stop drinking it in protest. Just kidding. Mountain Dew is changing their labeling to Mountain Dew. I know, that sounds weird but it's a visual change, not a verbal change. Here's the story...
Success in Sampling
Debbie Fields was only 21 years old when she opened her first Mrs. Fields Cookies store in Palo Alto, California in 1977. Seven short years later, in 1984, the marketing “novice” had 160 stores selling more than $45 million worth of Mrs. Fields Cookies. There are a...
Phone Etiquette!
They say first impressions say a lot about your business. For many potential new customers, they first interact with or meet your business when they call on the phone. In today’s tech-savvy society, it seems a machine rather than a human answers more phone calls to...
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