ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
Planning Your Marketing Success in 2025
Today, I have planning tips for the new year ahead taken from a recent Sound ADvice newsletter subscribers received this month: From running a business, we all know that even the most well-thought-out plans don’t always play out as expected. However, relying on the...
Building Momentum
Some business people get it, others don't. I'm talking about the building and growing process for your business and how advertising fits in. I can't tell you how many times people had unrealistic expectations and were either disappointed or they were too afraid to...
Random Birthday Week Thoughts
Time to share a few personal thoughts and reflections. (When I started writing online, it was a blog called ScLoHo's Really? . It was a personal blog that a few years later combined with a business oriented blog and created this website.) It's Sunday morning December...
Launch Expectations
Just about every week except Holiday weeks, I send out a newsletter called Sound ADvice that is created by my friend Rick at ENS Media and recently he created an excellent piece that my subscribers read that starts out talking about the Space Shuttle. In my childhood...
Win Back Former Customers
What should you change to retain or win back customers? What internal changes can you make that will create a more positive customer experience? Are there some things that have changed but that law of "unintended consequences" kicked in and perhaps you should revert...
R U Ready for Christmas Shoppers?
Do you feel like the year is speeding to a close? A lot of others do too. All the build up for Election Day with the push from both parties to vote early, was making headlines meanwhile most people went about their usual lives with the end of year holidays....
How’s Your Culture?
First, I'm sharing information that readers of my Sound ADvice newsletter received October 30th and if you'd like a free email subscription, just let me know. Then I'll add some additional insights... Today’s #1 concern of most business owners is not what their...
23 Percent Don’t Know What They Are Doing
It's another election week in the United States of America. Monday November 4th is when this article gets published on my website and the audio version is released as episode 353 of the Genuine ScLoHo Media and Marketing podcast. Because I work in the media, specially...
Is Your Brand Identity Correct?
My favorite carbonated beverage is changing their branding. So I'm going to stop drinking it in protest. Just kidding. Mountain Dew is changing their labeling to Mountain Dew. I know, that sounds weird but it's a visual change, not a verbal change. Here's the story...
Success in Sampling
Debbie Fields was only 21 years old when she opened her first Mrs. Fields Cookies store in Palo Alto, California in 1977. Seven short years later, in 1984, the marketing “novice” had 160 stores selling more than $45 million worth of Mrs. Fields Cookies. There are a...
Phone Etiquette!
They say first impressions say a lot about your business. For many potential new customers, they first interact with or meet your business when they call on the phone. In today’s tech-savvy society, it seems a machine rather than a human answers more phone calls to...
POSITIVE Lessons from Political Advertising
This was sent to my Sound ADvice Newsletter subscribers last week: The world of political advertising is in a “world” all its own. The rules of traditional advertising are thrown out the window. It’s a high-stakes game. It’s estimated that during the 2024...
Audio Advertising: Sports Talk on the Radio
Continuing a short series focused on Audio Advertising as it's sometimes called, this week I'm going to highlight a radio format we call Sports Talk. As a radio veteran of a few decades and a radio listener for even longer, listening to sports on the radio was a part...
Audio Advertising: Streaming Music versus Traditional Radio
I've been getting a lot of research and data coming my direction that I've decided to share with you in a series of articles I'm labeling Audio Advertising. As a business owner or just a regular consumer, we hear and read various things that we might think are more...
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