ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
Right-Sizing Your People
Our federal government is in the midst of attempting to cut staff that isn't needed. I'm not going to get all political on you, however the way they are doing it appears to be confusing, chaotic and in conflict with itself. As a business owner or manager, you probably...
The 2025 Fort Wayne Radio Rating Update
As a follow up on last weeks article and podcast episode, Today I'm going to share information regarding the last ratings data we have for the Fort Wayne, Indiana market pertaining to radio station listenership. This data was collected last Fall and is the most recent...
The Value of Radio Ratings
Twice a year the international recognized research company, Nielsen does a deep dive into radio listenership in the Fort Wayne Indiana metro and then legitimate radio station companies and advertising agencies can purchase access to those results. The part of Nielsen...
Cleaning Out The Junk
When was the last time you cleaned up your business? Got rid of the junk you don't need anymore? Back in January I saw a lot of memes and social media posts from people resolving to clean up their lives in various ways. Like getting rid of all those miscellaneous...
The Real Value of Talk Radio in 2025
Since 2013, I've worked for WOWO radio in Fort Wayne Indiana. This is WOWO's 100th birthday this year and for the past 3 decades WOWO has been a news/talk radio station. It's a legendary station with most of 100 years being broadcast on 1190AM. WOWO can also be...
What Should You Include In Your Radio Ad?
There's a lot of information on how to buy advertising, where to place it and how often it should run, but one subject that I rarely see talked about in my industry is the content of the ad. And if there's not much being said inside my industry, the advice from...
Can Your Business Take A Punch Like Rocky?
At the beginning of January, subscribers to my weekly Sound ADvice newsletter received the information I'm about to share with you today. If you'd like to receive this in your email inbox, email me and ask for a free subscription. Scott@ScLoHo.net. It was 39 years...
Increasing Prices Without Losing Customers
There are many challenges in running a business. One of the greatest is knowing when the right time is to raise the price of your products or services. Last month subscribers to my SoundADvice newsletter received this information in their inbox. I'll add you to my...
Human Relationship Marketing Principles
This week I'm sharing the bare bones foundation of how to build a business marketing plan that works not just now, but for years into the future. It's something I've been implementing since the 1980's, when I first made the move to the advertising side of media. Human...
What to Expect in 2025
Welcome to a brand new year and for many of us the first full week back from the holidays. I'm not going to spend a lot of time on this article and podcast episode because we are all busy. However, I want to share with you what you can expect in 2025. No, I have no...
Traditional Radio Relevancy in 2024 & 2025
It's the week between Christmas and New Year and for this weeks update, I found an article that caught my attention back in July. You can read it here.In the meantime, I'm just going to share a couple of thoughts from that story and what really matters as we move to a...
Radio Works for Retailers
The email headline in my inbox last month read: AM/FM Radio Delivers Results For Retailers This Holiday Season I've got the highlights and insight from this report from WestwoodOne.com. The data comes from multiple credible research companies like Nielsen, Edison and...
Planning Your Marketing Success in 2025
Today, I have planning tips for the new year ahead taken from a recent Sound ADvice newsletter subscribers received this month: From running a business, we all know that even the most well-thought-out plans don’t always play out as expected. However, relying on the...
Building Momentum
Some business people get it, others don't. I'm talking about the building and growing process for your business and how advertising fits in. I can't tell you how many times people had unrealistic expectations and were either disappointed or they were too afraid to...
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