Rule #1,  Repeat & Referral Business 

Rule #1,  Repeat & Referral Business 

Marketing, like most fields of endeavor, has certain proven formulas you can use to ensure you get a return on your marketing investments.

The first formula, The Two “R’s” is simple; Advertising can’t make a bad business a good business.

How do you measure if you have a good business or a bad business?

It’s simple. If you don’t already have Repeat and Referral business, advertising won’t work. There is something inherently wrong with your business. Fix it before you waste another dollar on advertising.

Time and time again, I have seen businesses that ignore this simple rule.  

They come to me and say, we need help getting more customers.  That in itself is usually good.  But digging deeper may uncover some issues that need fixed first.

Take the doctors office that has a rude receptionist that is driving away people.  Or it could be the doctor himself who has a terrible way of relating to patients.

There once was a coffee shop here in town that hired someone to open their doors at 7am, but the person was always late. 7:15 or even 7:30 was when they would show up.  This was one of the key reasons that coffee shop shut down.

What is it about your business that is preventing people from spending money with you?  What are the reasons that once someone becomes your customer once, they don’t come back and don’t refer their friends and family to you?

We live in a review centric world these days.  

When my wife and I travel, we read the views before we decide where to go.

Have you read the reviews for your business?

Google reviews and Facebook reviews are pretty common along with other review sites that specialize in different shopping experiences. 

When I decide whether or not to work with a business and their advertising and marketing, I’ll read their reviews first.  If I see nothing but negatives for your business, we need to fix what’s wrong before we spend money to invite new people to your door.

Want my help, contact me. Email Scott @WOWO.com and we’ll sit down to talk.