A co-worker asked me recently what I do to prospect.  In other words, what do I do to find new advertising partners.

My answer is different than what I would recommend others do because each of us have different connections and personalities and there is no “one-size-fits-all”.

One thing all of us have in common, is we need to be inviting people to do business with us, and the methods we use should be relevant to us and our potential customers.

Last week I received an email that was both lazy and stupid.

Lazy because the person did absolutely nothing to qualify me for his service.  And Stupid because, I now have a negative opinion of him and his company.  Here, take a look:

I use email as a communication tool.  I use it as a prospecting tool.  I never would send an email like Brian sent, and neither should you.  I’d like your feedback on why this email is lazy and stupid, or perhaps you think it’s okay. Either way, leave a comment, I’d like to know your thoughts.