Out with the Old, In with the New

In the old media world, 86% of advertising budgets went towards production and delivery costs that are totally unnecessary in the new electronic media age.

This archaic mode of communication came at the cost of harvesting trees, operating expensive pulp and paper mills, the printing process, and the entire delivery system, from beginning to end.

In the new electronic media age, none of those costs are necessary.

The perfect, and much more cost-effective, media mix today is the combination of internet, including websites, email, and social media, plus broadcast, which includes radio, TV, and mobile.

In this new media world, your media strategy is simplified and more effective. The strategy of many of the best marketers today use broadcast to inspire and internet to inform.

The “inform” side of the strategy is much more cost-effective than old, printed platforms. The internet is available at your customers’ fingertips 24/7.  It’s interactive, and it’s 86% cheaper because it eliminates the massive cost of harvesting trees and the process of creating, printing, and delivering the printed pieces.

Remember when you had to pay for color in old media? On the internet, color is free and there are no “deadlines”…you can change your message whenever it suits you.

On the “inspire” side of the new electronic media scale, broadcast is there to create an awareness and preference for your brand or business. It’s that preference you create in the minds of your prospects for your business that is the most effective S.E.O. (Search Engine Optimization) on the planet!

Research has proven your customers will go to the first name they recognize or are familiar with on a search engine page rather than click on one at the top of the page they have never heard of.

Better yet is to create such a strong identity with the broadcast half of your electronic media mix that your prospects Google your business name rather than what you sell. Googling what you sell reveals a list of your competitors while searching your name takes prospects directly to your website.