As I type, our moderator Kevin Mullett is wrapping up today’s Social Media Breakfast Fort Wayne.
We have these events on a monthly basis, #SMBFW is the hashtag. The next one is July 31st.
The format for today was break-out with groups of 4 to 8 at a table answering questions and then sharing those answers with the entire gathering.
We only got two questions in and here they are along with the summary answers:
How is online networking like off line networking
- Take care of customer concerns
- Communication paths to build relationships
- Building relationships with like minded people
- Limitations of time vs limitations of 140 characters
- Mutual contacts/connections
- Need to maintain regular presence & attendance
- Create Top of Mind Awareness
- Introductions to new people
- Listening is better than talking
- More about the interaction than the numbers in attendance/followers
- Both can be used to learn, grow and stay connected
- Content (message) is the similar
- Both start out small, but can grow
How is online marketing like direct mail
- Wide audience, targeted
- Can be overdone, creating clutter and annoyance
- Graphic elements. Facebook lets you post pics, Twitter lets you post links to pics
- Provide top of mind awareness
- Updates from businesses that you want to receive because of being targeted.
- Relevance. Audience Matched.
- Have to be short and sweet.
- Starts with one way communication
- Results not always measurable.
- Both can be spammy
- They can work together, complimentary
There you go, hope to see you next month