After the big holiday push from November through Christmas time, most restaurants experience a slow down in January, unless you prepare ahead of time. Restaurant News has a great article listing some of the special days and events that you can plan a promotion around if you act quick:
For restaurant owners and operators, there’s no better way to start off the New Year than with a tasty selection of restaurant marketing ideas.
January is Hot Tea Month, Oatmeal Month and National Blood Donor Month.
January also kicks off with National Buffet Day and Buffet Week.
Special food days for menu marketing include days celebrating Apricots, Beans, Bittersweet Chocolate, Blonde Brownies, Blueberry Pancakes, Buttercrunch, Cheese, Chocolate Cake, Chocolate Covered Cherries, Corn Chips, Creampuffs, Croissants, English Toffee, Hot and Spicy Foods, Marzipan, Milk, Pastrami, Peach Melba, Peanut Brittle, Peanut Butter, Pie, Popcorn, Rhubarb, Shortbread, Spaghetti, Strawberry Ice Cream, Tempura and Whip Cream.
For beverage marketing, warm your guests up with something special on Hot Buttered Rum Day, Hot Toddy Day, Irish Coffee Day and Bloody Mary Day.
Follow this link to see a full calendar to inspire you and if you need help deciding exactly how to implement and market any of these special days, contact me.