Make Your Networking Work

Do you network?  Does your networking work?

Regardless of whether you operate a business in a small market or a large one, networking can be one of the most powerful “free” marketing tools at your disposal.

While networking is free in many cases, it’s not as simple as signing up or showing up. Productive networks don’t just happen by default. It takes effort and planning. But, if approached correctly, the rewards can be significant.

Look around your community. Many of the most successful businesses are owned and/or operated by people that are actively involved in the community. Networking does work when it’s worked correctly, and done so for the right reasons!

Rule #1 to being a great networker is “Give before you receive and never keep score”. To paraphrase John F. Kennedy, “Ask not what your network can do for you, but what you can do for your network.” If you’re prepared to give of yourself and your company, your networks will return the favor.

Like all of your marketing tools, a little planning, effort, energy, and financial investment can net huge results over time. The positive effects go way beyond the goodwill you provide to the cause and your community.  Approached and handled correctly, networking will:

1. Gain valuable knowledge about how other businesses are run
2. Uncover opportunities and create connections that can enhance your  business
3. Raise your positive profile in your community and among your peers
4. Increase your confidence
5. Provided valuable ideas from like-minded people

If you would like to start networking or make your networking work better, click here to see the 16 ideas and suggestions that can help you develop a successful networking marketing strategy.