Make It Personal

One of the best marketing tips I can give you is the title of this article and podcast episode: Make it Personal.

Despite all the new tech and capabilities of AI generated stuff, it’s people you need to connect with.

This is my anniversary week. Kathy and I met 25 years ago and married on St. Pat’s Day a year later.

I’ve never had an ongoing daily relationship with anyone for 25 years.  Sure, my kids who are now 40 or close to it, I’ve know longer but they are all over this country with their own families and so it’s a bit different since they are under their own roofs, different from Kathy and I who share a roof and whole house for 2 and a half decades.

My challenge to you is to make sure your advertisements and marketing messaging is as one-on-one personal as your best human relationship connection.

Think about the characteristics that sustain that relationship.

How can you mimic that and avoid “ad-speak” in your marketing?

Earlier this month I touched on this as part of a presentation I made to local business people and I’ll share in more detail what I shared with them in an upcoming article and podcast episode.  In the meantime, take a fresh listen and look at how you and your business present themselves and make a list of both the good and bad as it pertains to Making It Personal.