Lasting Change in Consumer Habits

2020 was a year of change for multiple reasons including Covid, the Black Lives Matter movement and political division at an increased level.

The consequences of 2020 is that consumers habits have changed, some at an accelerated rate due to the way we had to adapt last year. Video conferencing was slowly becoming an option, but when it became the norm because we were not allowed to meet in person, that, my friends is an example of what I am referring to.

One of my top salesperson loves the video option because it saves her time traveling and I know that while we are slowly returning to more in-person meetings, video is still going to be a viable and acceptable option.

And there’s more…

Marketing Charts reports:

The vast majority (78%) of consumers have come to prefer online shopping for specific items over the course of the past 6 months, according to a Cheetah Digital report [download page] on the digital consumer trends that are set to outlast the pandemic.

Kroger, Meijer and Walmart are the major grocery stores where I live and we switched to ordering online and then picking up at a designated time for nearly a year.

Yes, Amazon benefited from the online shopping boom but other local stores learned to adapt and provided curbside pick-up or carry-out only to adjust to the restrictions imposed by safety precautions of the pandemic.

Climate change, political posturing and convenience seem to be big factors according to the report.

What about you and your business… what have you done in the past year that you are going to continue doing in 2021 and beyond?

I’d love to hear from you, drop me a line or leave a comment.  Or if you would like some help and guidance, ask.  My email is Scott @WOWO.com