Invest In Your Online Identity

Just a quick FYI.  The Genuine ScLoHo Media & Marketing Podcast is moving our weekly release date to the beginning instead of the end of the week and so this is a teaser to the next episode titled, Don’t Be Social Media Stupid With Your Business.

I really, really, really, yes REALLY want you to make a change in your business that will cost you less than $100 a year.

Get a professional email address.

I’ve had one for years. It is Scott@ScLoHo.net.

Mine is part of Google Suites, so it looks like a Gmail account to me, but to anyone sending me an email, with my own domain, it is a step or two or three above Gmail.

The past couple of months, I have seen businesses with email accounts from HotMail, Yahoo, Gmail, and even AOL.

What this tells me is that these folks either don’t take their business seriously, or they are really, really behind the times.

And having one of these old email domains for your business hurts your credibility and the trust factor we want to have in you.

But I’ve had my hotmail email address for years, all my customers use that, how will they reach me if I change?

Easy.  You can have your current email addresses forwarded to your new email address.

While you are at it, your website probably needs an update too, but that’s a subject for another day.