How Do YOU Give?

Marketing is more than advertising and your brand is more than your logo.

Despite the rise of A.I. (Artificial Intelligence) it’s people that make everything happen still in one degree or another.

The people in your organization interact with others and how ever that occurs, it matters.

Perception is reality in many cases.

One way to create a positive perception is to give of yourself.

Sure, money is nice but you have more valuable resources than just money that you can give.

You have talents, skills, wisdom and experience and if you have some time to share you can make a difference.

I’m going to share my story but it’s only an example of what might be possible for you.  This is not about “how great Scott is”.

April 2003 was the month that I returned to radio fulltime in Fort Wayne, Indiana in a role that I had not done before in Indiana… advertising sales and marketing consulting.

Eight years with one group of stations, followed by 3 different jobs in succession that I stuck with 10 months each before joining Federated Media at the end of 2013.

In 2020, I stepped into management and then at the end of 2023, returned to sales.

As a way to balance my life, one of the things I’ve done is to give of my time to organizations that I could help. Returning to sales last year gave me control over my time again that I had lost a bit of while in management.

I’ve served on a couple of boards of non-profits, marketing committees of others and leadership roles outside of my paid work.  I’ve had the opportunity to speak to students at several colleges and universities too.  Last fall when my position changed and I found myself out in public more, it was fun to meet up with many old friends and acquaintances that I hadn’t seen much of since Covid.  Sometimes, it’s simply seeing a need and stepping up to help.  Sometimes it’s being available when someone needs help or an ear to bounce an idea off of.

I guess what i’m saying is that you and I have the same 168 hours a week and we get to choose how to spend the hours and minutes of our lives. You and your team need a healthy life balance and perhaps one way to achieve that balance is to do what I’ve learned works for my life and simply give of yourself.  Be open to serve and have an impact.  Not for the recognition, but because you are needed.

Does this inspire you to evaluate the way you spend your time?  I’d like to hear your story.  Drop me a note to Scott@ScLoHo.net