Everyday is the Best Day

I read a lot.  Not as many books as I used to before the internet, but I read all kinds of stuff.   I read everyday.  I bet you do too.

Sometimes I am asked by business people, what is the best day to advertise? Everyday is my usual answer.

Recently I was reading an email update to a blog I subscribe to from the Zimmer Radio group of stations, headquartered in Joplin, Missouri. A dozen years ago I worked with someone who had come from that company and that’s how I became familiar with Zimmer.  They don’t compete with me or WOWO Radio or any of the stations at Federated Media and they have some good marketing ideas.

The article that caught my attention this time is titled 3 Reasons Consistency Is Critical for Your Home Improvement Marketing.  But the 3 Reasons apply to nearly any business.

Here they are:

1. Consistency Builds Trust
2. Consistent Advertising Spurs Customer Action
3. Consistent Quality Service Drives Customer Loyalty

Let’s dig deeper and how this works with your advertising.  Everyday that I hear your message on the radio, you are planting a seed.  That seed, that nugget about you and your business gets stored away in my brain even when I am not needing your services.

Auto Collision Service in Fort Wayne is the first place I think of when someone asks me about an auto body shop. City Glass has top of mind awareness for custom glass in Fort Wayne, with me. I could continue but let me tell you why these businesses come to mind. First, they advertise consistently on WOWO radio which is not only the station I work for, I also spend more time listening to WOWO than any of the other 20 stations in Fort Wayne.  I trust WOWO and I trust these local businesses because they have been consistent with their marketing messages on WOWO.

Customer Action due to consistent advertising, I see this over and over again.  In my life I had our HVAC system, that’s our heat and air conditioning for our home, replaced by Doc Dancer Heating and Cooling because I heard Pat Miller talk about them week after week after week.  I really didn’t have an immediate need to get it replaced, but the advertising prompted me to take action.  Over time, your consistent advertising messages can do the same for your business.

Consistent Quality Service Drives Customer Loyalty is a part of your marketing that goes beyond the advertising world.  I frequent a couple of local coffee shops every month.  The Firefly on the northside of Fort Wayne and the Mocha Lounge on the southwest side.  These two coffee shops have had tremendous changes over the years, it’s the nature of their business to have some staff turn over.  But I must say, it is the consistent quality that keeps me coming back.  Not just in the coffee, but in the way they treat their guests, their customers, like me.

My original statement, Everyday is the Best Day, applies to doing things consistently and continuously.  The most successful advertisers on WOWO radio are the ones that start and don’t stop.

I can apply this principle to nearly any size advertising budget too, want to know how?  Contact me.