When I say the word "Future", how far off in the future does your mind think? Is the Future 5 years away? Is the Future 20 years away? Is the Future next week or even next month? Does it hurt your brain to think beyond today? Here in the United States we live in short...
For the past couple of weeks, my primary radio station, WOWO, has been teasing our listeners about something coming that would make WOWO Bigger and Better. Today, in the 7am hour WOWO Afternoon host Pat Miller joined Kayla Blakeslee, our host of Fort Wayne's Morning...
I was in a meeting with a business owner this month and as we were doing our usual "Discovery" meeting, one of the questions that was asked was: Where are your current customers coming from? He answered, "Google" Bzzzzzz. Wrong answer. Well, perhaps it was really the...
The Purpose of Advertising is to let others know about you, your stuff, or your brand in such a manner that it has an impact. And before I go any further, the other distinction that Advertising has over other forms of communication is that you pay for it. It's not...
Depending on where you get your news and information, you've probably heard a lot of Gloom and Doom stories about the economy. Some say we're in a recession, others say "no, not yet, don't label it with the R word." Some blame the President, others blame the previous...
UPDATE on 2/28/2023: Despite what I wrote and my intentions a few months ago when I wrote this piece, I am going to be updating more than once a month. Maybe weekly again. We shall see. There's just too much on my mind not to share with you. Last night I felt the...
There are 3 Fundamental Questions You Need To Ask Before You Advertise. I'll tell you what they are and also go a little deeper. Question 1: Who Do You Want to Invite to Spend Money with You? Question 2: Why Should Those People Spend Money with You? Question 3: What...
It's a crazy time out there. It seems like so many companies are suffering from shortages. First it was supply chain issues that were either created or amplified by the numerous complications of Covid-19 shut downs in 2020. Then came staffing shortages. Even as...
"We gotta do something" That's been the theme for 2022 from many business people. So they prepare to Make Adjustments. Making Adjustments is neither good or bad. Actually it is something that all of us are doing all the time. The question that often comes up is "What...