Last week, when I was recording the podcast version of my weekly update I mentioned briefly what a ScLoHo is. Today, that is the focus of both this article and podcast episode. If this is the very first time you've listened to the Scott Howard Genuine ScLoHo Media and...
Is Radio still a viable advertising media in 2024? The TL;DR answer is yes. Last week I shared the story of the demise of our local newspapers over the past 20 years and my insider numbers. Today, I'll review the local radio scene and include some numbers from a...
I get to work with all kinds of businesses, new ones, old ones, online only and brick and mortar only along with many that are some kind of combination of all these factors. This is the final few months for one of my favorite clients in Fort Wayne, a retail shop that...
'Commutes Are Back' As Time Spent With AM/FM In Cars Hits Eight-Year High. That was the headline of an InsideRadio.com story last month and that's great news for those of us in the radio broadcasting industry. It's also fantastic news for businesses that want to reach...
If the experts are correct, retailers should get set for a very Merry 2023 shopping season. According to the 2023 Deloitte holiday survey, the holiday spirit and spending will rebound and consumers expect to spend $1,652, surpassing pre-pandemic levels for the first...
I was born in the 1900's. I heard that line last month when comedian Nate Bargatze was hosting Saturday Night Live. Of course I didn't watch it live on Saturday night, I saw it a few days later because we have YouTubeTV as our streaming service and my wife was...
Are you the type of person who jumps out of bed in the morning full of energy and ready to take on the world? Or are you like the rest of us adults who start a little slower, with a morning routine that perhaps includes a cup of coffee to perk up your senses and as...
When you are good at something and recognized as being good at it, but you've stepped away from it and now the challenge to return to it comes up, what's your response? That's the position I found myself in earlier this month and it's a position that I've been in...
Let's jump into this topic headfirst with the reason I'm talking about this subject right now. Around July 5th, a new social media app, Threads was launched and it's been all over the news because... well.. the news media thinks it's newsworthy. Threads is connected...