If the experts are correct, retailers should get set for a very Merry 2023 shopping season. According to the 2023 Deloitte holiday survey, the holiday spirit and spending will rebound and consumers expect to spend $1,652, surpassing pre-pandemic levels for the first...
I was born in the 1900's. I heard that line last month when comedian Nate Bargatze was hosting Saturday Night Live. Of course I didn't watch it live on Saturday night, I saw it a few days later because we have YouTubeTV as our streaming service and my wife was...
Are you the type of person who jumps out of bed in the morning full of energy and ready to take on the world? Or are you like the rest of us adults who start a little slower, with a morning routine that perhaps includes a cup of coffee to perk up your senses and as...
When you are good at something and recognized as being good at it, but you've stepped away from it and now the challenge to return to it comes up, what's your response? That's the position I found myself in earlier this month and it's a position that I've been in...
Let's jump into this topic headfirst with the reason I'm talking about this subject right now. Around July 5th, a new social media app, Threads was launched and it's been all over the news because... well.. the news media thinks it's newsworthy. Threads is connected...
When I say the word "Future", how far off in the future does your mind think? Is the Future 5 years away? Is the Future 20 years away? Is the Future next week or even next month? Does it hurt your brain to think beyond today? Here in the United States we live in short...
For the past couple of weeks, my primary radio station, WOWO, has been teasing our listeners about something coming that would make WOWO Bigger and Better. Today, in the 7am hour WOWO Afternoon host Pat Miller joined Kayla Blakeslee, our host of Fort Wayne's Morning...
I was in a meeting with a business owner this month and as we were doing our usual "Discovery" meeting, one of the questions that was asked was: Where are your current customers coming from? He answered, "Google" Bzzzzzz. Wrong answer. Well, perhaps it was really the...
The Purpose of Advertising is to let others know about you, your stuff, or your brand in such a manner that it has an impact. And before I go any further, the other distinction that Advertising has over other forms of communication is that you pay for it. It's not...