Are you annoyed by ads? Most of us are, and that creates an interesting conundrum for businesses that need to invite potential customers to spend money with them via advertising. In the early 1980's when I was a top 40 rock and roll radio disc jockey on WMEE, I...
Frequently I've pushed back against generational stereotypes with the simple premise that activities and behaviors that are being assigned and labeled according to what generation a person is, are really due to lifestyle and life-stage. And while many of that is still...
Last weeks Sound ADvice newsletter was too good to only share via email: You’ve heard the old expression about being too close to the forest to see the trees? As a business owner, it’s easy to fall into this trap. You have a lot going on and a lot of different things...
The dictionary definition of cliché is, “a hackneyed or over-used expression which has literally become meaningless over time.” Why would anyone invest their hard-earned advertising dollars in an expression that has literally become “meaningless?” In fact, clichés can...
Last Tuesday, the world freaked out because of a glitch in the internet. Specifically Facebook's parent company Meta, and most of their affiliated social and internet related sites and features became inoperable starting around 10am eastern time. I am actually writing...
Last week, when I was recording the podcast version of my weekly update I mentioned briefly what a ScLoHo is. Today, that is the focus of both this article and podcast episode. If this is the very first time you've listened to the Scott Howard Genuine ScLoHo Media and...
Is Radio still a viable advertising media in 2024? The TL;DR answer is yes. Last week I shared the story of the demise of our local newspapers over the past 20 years and my insider numbers. Today, I'll review the local radio scene and include some numbers from a...
I get to work with all kinds of businesses, new ones, old ones, online only and brick and mortar only along with many that are some kind of combination of all these factors. This is the final few months for one of my favorite clients in Fort Wayne, a retail shop that...
'Commutes Are Back' As Time Spent With AM/FM In Cars Hits Eight-Year High. That was the headline of an InsideRadio.com story last month and that's great news for those of us in the radio broadcasting industry. It's also fantastic news for businesses that want to reach...