My favorite carbonated beverage is changing their branding. So I'm going to stop drinking it in protest. Just kidding. Mountain Dew is changing their labeling to Mountain Dew. I know, that sounds weird but it's a visual change, not a verbal change. Here's the story...
Continuing a short series focused on Audio Advertising as it's sometimes called, this week I'm going to highlight a radio format we call Sports Talk. As a radio veteran of a few decades and a radio listener for even longer, listening to sports on the radio was a part...
I've been getting a lot of research and data coming my direction that I've decided to share with you in a series of articles I'm labeling Audio Advertising. As a business owner or just a regular consumer, we hear and read various things that we might think are more...
About once a year I share some insider information about the state of radio, specifically WOWO radio, the primary radio station I've represented since 2013. Today's the day for an update. A lot has happened the past 11 years I've been here. WOWO had their 90th...
Are you annoyed by ads? Most of us are, and that creates an interesting conundrum for businesses that need to invite potential customers to spend money with them via advertising. In the early 1980's when I was a top 40 rock and roll radio disc jockey on WMEE, I...
Frequently I've pushed back against generational stereotypes with the simple premise that activities and behaviors that are being assigned and labeled according to what generation a person is, are really due to lifestyle and life-stage. And while many of that is still...
Last weeks Sound ADvice newsletter was too good to only share via email: You’ve heard the old expression about being too close to the forest to see the trees? As a business owner, it’s easy to fall into this trap. You have a lot going on and a lot of different things...
The dictionary definition of cliché is, “a hackneyed or over-used expression which has literally become meaningless over time.” Why would anyone invest their hard-earned advertising dollars in an expression that has literally become “meaningless?” In fact, clichés can...
Last Tuesday, the world freaked out because of a glitch in the internet. Specifically Facebook's parent company Meta, and most of their affiliated social and internet related sites and features became inoperable starting around 10am eastern time. I am actually writing...