Since 2013, I've worked for WOWO radio in Fort Wayne Indiana. This is WOWO's 100th birthday this year and for the past 3 decades WOWO has been a news/talk radio station. It's a legendary station with most of 100 years being broadcast on 1190AM. WOWO can also be...
There's a lot of information on how to buy advertising, where to place it and how often it should run, but one subject that I rarely see talked about in my industry is the content of the ad. And if there's not much being said inside my industry, the advice from...
It's the week between Christmas and New Year and for this weeks update, I found an article that caught my attention back in July. You can read it here.In the meantime, I'm just going to share a couple of thoughts from that story and what really matters as we move to a...
The email headline in my inbox last month read: AM/FM Radio Delivers Results For Retailers This Holiday Season I've got the highlights and insight from this report from WestwoodOne.com. The data comes from multiple credible research companies like Nielsen, Edison and...
Some business people get it, others don't. I'm talking about the building and growing process for your business and how advertising fits in. I can't tell you how many times people had unrealistic expectations and were either disappointed or they were too afraid to...
First, I'm sharing information that readers of my Sound ADvice newsletter received October 30th and if you'd like a free email subscription, just let me know. Then I'll add some additional insights... Today’s #1 concern of most business owners is not what their...
It's another election week in the United States of America. Monday November 4th is when this article gets published on my website and the audio version is released as episode 353 of the Genuine ScLoHo Media and Marketing podcast. Because I work in the media, specially...
My favorite carbonated beverage is changing their branding. So I'm going to stop drinking it in protest. Just kidding. Mountain Dew is changing their labeling to Mountain Dew. I know, that sounds weird but it's a visual change, not a verbal change. Here's the story...
Continuing a short series focused on Audio Advertising as it's sometimes called, this week I'm going to highlight a radio format we call Sports Talk. As a radio veteran of a few decades and a radio listener for even longer, listening to sports on the radio was a part...