As we move toward a new year, many business owners are attempting to figure out the best bang for their buck when it comes to marketing and advertising.

If you are in the Northeast Indiana region, specifically Fort Wayne, Indiana and nearby communities and you want to invite adults age 25 and older to buy from you, become your patient, or client, I urge you to contact me and my team at WOWO radio.

Marketing Charts dot com released a couple of articles that I’m going to use in the 3rd installment of my series this year of Why WOWO Radio is the Best Choice for Advertising.

About half of US adults say they trust the information they receive from reviews of products or services from other users or customers.

Also in this study, less than 25% of us, trust TV advertising.

One big trend that companies have been relying on is using Influencers on Social Media who have thousands of followers to convince their followers to buy the products they pitch online.  According to the study that marketing tactic only works on about 15% of us and nearly half of us distrust these so-called influencers.

Follow along with me as I relate this information to the capabilities of WOWO radio.

Besides WOWO having the largest weekly audience of adults, our news and talk format means our listeners are actively listening to the words our radio personalities are saying, compared to a music station that has passive listenership because music is often used as background music.

At WOWO, our morning news host Kayla and afternoon talk host Pat have the ability to connect with their audiences much more deeply than any other form of media as they share not just the latest news but also their personal lives too.

They have built a trust relationship with their listeners.

Imagine if that trust relationship could be transferred to your business. That would be incredible.  Pat and Kayla and the other WOWO radio personalities become friends with their listeners and in the same manner that you trust your friends to make recommendations, WOWO’s listeners trust them too.  I call it Word of Mouth with a Bigger Mouth,

Yes, many of the businesses that use WOWO also use Kayla or Pat testimonial endorsement ads and are seeing the benefits.

Now there was another article that confirmed the power of a host doing a live ad.

Host-read ads were also found to outperform non-host-read ads on several key marketing metrics. Most notably, they were found to produce some 60% higher intent to seek information, a 50% higher intent to purchase, and 50% higher recommendation intent. Additionally, host-read ads produced 67% higher affinity and 33% higher familiarity than non-host-read.

The data I just shared pertains to podcasts, but it is both reasonable and acceptable to apply this to WOWO.

Not every business qualifies for a testimonial endorsement from Pat or Kayla on WOWO.  When you contract with WOWO for this type of ad, you are category exclusive.  Ask me or my team for details on this.  We actually have a waiting list for some categories.