Time to share a few personal thoughts and reflections. (When I started writing online, it was a blog called ScLoHo's Really? . It was a personal blog that a few years later combined with a business oriented blog and created this website.) It's Sunday morning December...
It's a weird and wacky world out there right now. We are hearing stories about the record number of people who are filing for unemployment, the devastating stories of people dying from this mystery virus that we have yet to get a handle on because it is new to the...
Core Customers – Keep Them! Every business owner understands that keeping a current customer is much less expensive than creating a new customer. Or at least you think they would! Let me rephrase this; Every SUCCESSFUL business owner not only understands...
Are you one of those people who wonder if advertising on the radio would work for your business?I've got something for you to watch, or at least listen to for 5 minutes in a moment.Last year I turned 59 and listening to the radio has been part of my life...
Not all advertising venues are created equal. The idea of an ad is an ad is an ad is like saying a cow is a cheeseburger is a filet. Yes they are all forms of beef, but with big differences. In Fort Wayne, I've worked in the radio advertising world since 2003. I have...
The Holi-daze are upon on and this is a weird and wonderful time of year. I've created a few items that you as a business person or marketing person, or what ever kind of person you are, you can take a look at and use to help you navigate the last few weeks of this...
Photo provided by WOWO.com There are a lot of postings online about the sudden and unexpected passing of my friend and co-worker Charly Butcher. I took some time to find some video's that give a glimpse into the Charly we all know and love, but first a run-down of...
Time to introduce myself, again for some of you that I've known for awhile, and perhaps for the first time if you are unfamiliar with this website and podcast. This is episode 75 of the weekly podcast titled, The Genuine ScLoHo Media & Marketing Podcast. Launched...
In my continuing informal series of information about advertising with the radio station I work for, WOWO, in Fort Wayne, Indiana, I am going to share more research info that attempts to address the question some local business owners face: Should I buy radio ads or...