There is a simple formula in advertising that seems to be accepted by nearly anyone that hears it: The Right Message, presented to the Right People, the Right Number of Times = Results. Yep, it take into consideration three "right" things and promises to work if you...
What are you doing to build your business right now? It's a question I ask when I am in front of a business owner. Sadly, many don't have a plan. Or some are afraid of what the future might hold and they are behaving very cautiously. Too cautious I dare to say. "Oh,...
Among the one-liners of business success, there's one that I've noticed has been critical and it has to do with connections. I'm going to focus on LinkedIn, but first here's the one-liner: "It's not who you know, but who knows you that determines your success" This is...
Here we are in the summer of 2022 and due to some recent business meetings I've had, I need to give you a piece of advice that I've said repeatedly over the years. Own Your Space. Not just any space, but your space online. This applies to you as a person and if you...
This week I have a message to those people who are in the advertising and marketing world and I am going to also apply it to those of you who are simply in the business world. The message is one your parents, pastor and teachers told you repeatedly from the time you...
Everyday each of us are faced with multiple decisions. Some are mundane, others are life changing. Deciding which socks to wear, what to have for breakfast including which flavor coffee I was going to brew, all decisions that I made before I started my workday. Every...
Last Thursday, a couple things happened that I'm going to share with you. First off, a little after 6 in the morning, I got a message from an old friend of mine from my youth who told me he was in town and wanted to get together. He had me pick a place and I selected...
We're going to talk about generational differences today and how they impact our relationships with others that are older or younger than us. Last month, Mediapost shared a Quick Refresher on Demographics and that was part of the inspiration for this along with some...
Over the past couple of decades, the biggest growth in advertising expenditures has been digital. I'm talking about nearly anything online, from websites, to apps, to Google ads, Social Media Ads, all of it together has consistently seen growth in the double digits,...