There are 3 Fundamental Questions You Need To Ask Before You Advertise. I'll tell you what they are and also go a little deeper. Question 1: Who Do You Want to Invite to Spend Money with You? Question 2: Why Should Those People Spend Money with You? Question 3: What...
In sales, there is a visual description that we use that describes our on-going goals, Up and to the Right. If you visualize goals over time, that is how most companies want to see their growth. Inflation however can be a real kick in the pants. When the costs of...
It's a crazy time out there. It seems like so many companies are suffering from shortages. First it was supply chain issues that were either created or amplified by the numerous complications of Covid-19 shut downs in 2020. Then came staffing shortages. Even as...
I bought my local newspaper on a recent Monday and was saddened by how tiny it has become. About 8 years ago, I was able to get custom circulation reports for the two local daily newspapers from my connections at the Radio Advertising Bureau. I watched as the number...
"We gotta do something" That's been the theme for 2022 from many business people. So they prepare to Make Adjustments. Making Adjustments is neither good or bad. Actually it is something that all of us are doing all the time. The question that often comes up is "What...
6 years ago, May 2016, I wrote an article titled, WOWO's Baby Boomer Audience Wants To Spend Money with You. It's still true. Despite all that has happened the past 6 years with the economy, with politics, with.. well, you name it... the WOWO Radio Audience has money...
If there was only a way to get someone to trust you instantly... Actually we were born that way. We trust from the very start. Then as we experience life, we discover that things aren't always trustworthy. Depending on a persons life experiences and outlook, we...
Now I know that Trustworthy is one word, however I want to dig a little deeper into this idea and what it means to the success of your business. That is why I hyphenated Trust-Worthy in the title of this article and podcast. If you've been listening to the past few...
The very best form of marketing is what we call Word Of Mouth. Why? Because it is from the heart, from one person to another and it includes implicitly, the Human Relationship factor we all need: Trust. Several years ago, I wrote about the Word Of Mouth advantage that...