"We gotta do something" That's been the theme for 2022 from many business people. So they prepare to Make Adjustments. Making Adjustments is neither good or bad. Actually it is something that all of us are doing all the time. The question that often comes up is "What...
6 years ago, May 2016, I wrote an article titled, WOWO's Baby Boomer Audience Wants To Spend Money with You. It's still true. Despite all that has happened the past 6 years with the economy, with politics, with.. well, you name it... the WOWO Radio Audience has money...
If there was only a way to get someone to trust you instantly... Actually we were born that way. We trust from the very start. Then as we experience life, we discover that things aren't always trustworthy. Depending on a persons life experiences and outlook, we...
Now I know that Trustworthy is one word, however I want to dig a little deeper into this idea and what it means to the success of your business. That is why I hyphenated Trust-Worthy in the title of this article and podcast. If you've been listening to the past few...
The very best form of marketing is what we call Word Of Mouth. Why? Because it is from the heart, from one person to another and it includes implicitly, the Human Relationship factor we all need: Trust. Several years ago, I wrote about the Word Of Mouth advantage that...
All of us are exposed to a variety of advertising and marketing messages every single day. But there is one method that trumps all the others combined and it's built on what I refer to as Human Relationship Marketing. Human Relationship Marketing is a different...
There are certain Principles that are Timeless. There are certain Practices that have a limited lifespan. We need both. We also need to know and understand the differences. I'll use two different examples, one of which is my area of expertise, the other is simply an...
Congratulations, you have successfully completed 6 months of 2022. How do you feel about that? Well first off, for making it this far this year, you and everyone else gets a participation trophy. However the real trophies in life come from more than just showing up....
If you are listening to, watching, or reading all the doom and gloom stories in the news right now... Stop It. My friends, instead of getting swallowed up in the bad news of rising prices, staffing and supply chain shortages and whatever else we have going on in the...