It's been two full decades that I've been in the advertising, media and marketing world in Fort Wayne, Indiana, non-stop. During the past twenty years, there have been a lot of changes in technology and how the world operates. However, no matter what the...
Let's jump into this topic headfirst with the reason I'm talking about this subject right now. Around July 5th, a new social media app, Threads was launched and it's been all over the news because... well.. the news media thinks it's newsworthy. Threads is connected...
Today I'm talking to those of you who are waiting for something... I'm not sure what exactly you are waiting for and maybe you don't either. Because I write about and talk about media and marketing, I'll at least narrow this subject down to that world. In the 20 years...
When I say the word "Future", how far off in the future does your mind think? Is the Future 5 years away? Is the Future 20 years away? Is the Future next week or even next month? Does it hurt your brain to think beyond today? Here in the United States we live in short...
For the past couple of weeks, my primary radio station, WOWO, has been teasing our listeners about something coming that would make WOWO Bigger and Better. Today, in the 7am hour WOWO Afternoon host Pat Miller joined Kayla Blakeslee, our host of Fort Wayne's Morning...
I was in a meeting with a business owner this month and as we were doing our usual "Discovery" meeting, one of the questions that was asked was: Where are your current customers coming from? He answered, "Google" Bzzzzzz. Wrong answer. Well, perhaps it was really the...
The Purpose of Advertising is to let others know about you, your stuff, or your brand in such a manner that it has an impact. And before I go any further, the other distinction that Advertising has over other forms of communication is that you pay for it. It's not...
Depending on where you get your news and information, you've probably heard a lot of Gloom and Doom stories about the economy. Some say we're in a recession, others say "no, not yet, don't label it with the R word." Some blame the President, others blame the previous...
As I write this on February 13th, not quite 24 hours have passed since I watched Super Bowl 57 and yet the impact of that game is reverberating in my world. I had no skin in the game, even though the thought crossed my mind to wager since it's now legal, but I...