Marketing is more than advertising and your brand is more than your logo. Despite the rise of A.I. (Artificial Intelligence) it's people that make everything happen still in one degree or another. The people in your organization interact with others and how ever that...
The last few weeks I've been sharing my Sound ADvice newsletter content on my website and podcast and I've got another one to share. This time I'm also going to include content that wasn't in the Sound ADvice newsletter too. And if you want to receive my free...
This month I'm featuring articles that were sent to subscribers of my weekly newsletter, Sound ADvice. If you'd like a free email copy send me an email to Scott@WOWO.com. Albert Einstein said, “Compound interest is the eighth wonder of the world. He who understands...
It's been a few weeks but on April 8th millions of us in the United States were in the path of a solar eclipse. Here in Indiana, the main event was shortly after 3pm as the moon blocked the light from the sun for a few minutes. Where I live, Ft. Wayne, Indiana, we...
It's been a few weeks and hopefully the sting of your broken bracket has faded enough to apply some lessons from college basketball to our businesses. Living in Indiana, I was rooting for the Purdue Boilermakers to win it all. In my family we even have a Purdue grad,...
One of the concerns that I sometimes hear when talking to a business owner about investing in an advertising campaign is how long it will take to get results. Or a variation is the opposite... Can we handle all the business we get if we start advertising with your...
Facts are facts, right? Yes and no. When you look at numbers or other facts, it's often not enough to just look at the raw data. We can learn so much more by digging deeper and being curious. Curiosity is a term that came up in a recent conversation with a friend...
The dictionary definition of cliché is, “a hackneyed or over-used expression which has literally become meaningless over time.” Why would anyone invest their hard-earned advertising dollars in an expression that has literally become “meaningless?” In fact, clichés can...
The goal of your advertising should be to increase both your sales and your brand identity. But all too often we overly focus on analytics or demographics when creating our media plans. Narrowly targeting often means you are missing the much larger population of...