It's been a few weeks and hopefully the sting of your broken bracket has faded enough to apply some lessons from college basketball to our businesses. Living in Indiana, I was rooting for the Purdue Boilermakers to win it all. In my family we even have a Purdue grad,...
One of the concerns that I sometimes hear when talking to a business owner about investing in an advertising campaign is how long it will take to get results. Or a variation is the opposite... Can we handle all the business we get if we start advertising with your...
Facts are facts, right? Yes and no. When you look at numbers or other facts, it's often not enough to just look at the raw data. We can learn so much more by digging deeper and being curious. Curiosity is a term that came up in a recent conversation with a friend...
The dictionary definition of cliché is, “a hackneyed or over-used expression which has literally become meaningless over time.” Why would anyone invest their hard-earned advertising dollars in an expression that has literally become “meaningless?” In fact, clichés can...
The goal of your advertising should be to increase both your sales and your brand identity. But all too often we overly focus on analytics or demographics when creating our media plans. Narrowly targeting often means you are missing the much larger population of...
Last week, when I was recording the podcast version of my weekly update I mentioned briefly what a ScLoHo is. Today, that is the focus of both this article and podcast episode. If this is the very first time you've listened to the Scott Howard Genuine ScLoHo Media and...
Sometimes technology comes before it's needed and then there is a triggering event that propels that emerging technology towards mainstream use. This is the story of QR codes. Do you use them in your business? They've been around for quite awhile and some of the early...
Only fools believe their business has no competition. There are multiple ways to think about who your competition is, however, I'm going to define it in the simplest terms for businesses and that is customer money. If I have a need and you could supply that need for a...
Is Radio still a viable advertising media in 2024? The TL;DR answer is yes. Last week I shared the story of the demise of our local newspapers over the past 20 years and my insider numbers. Today, I'll review the local radio scene and include some numbers from a...