Frequently I've pushed back against generational stereotypes with the simple premise that activities and behaviors that are being assigned and labeled according to what generation a person is, are really due to lifestyle and life-stage. And while many of that is still...
There are a lot of misconceptions about advertising that I find myself addressing repeatedly especially with new business people who ae taking their first steps into an advertising investment. Last month I read a column in Radio Ink by Pat Bryson that I'm going to use...
Most of us plan in advance. Not everything, but even the least organized and most impulsive have a tiny bit of planning that they do. Could be as simple as having clean clothes, or paying a bill. Or it's a routine that you follow that could count as planning. I've...
6 Keys to Successful Advertising: Most businesses don’t really understand how advertising works. Even the ones that are advertising successfully are not understanding the why behind their advertising success and so they just happen to be doing enough of the right...
This weeks article is from a recent Sound ADvice newsletter that my subscribers received this summer. If you would like a free weekly subscription, email Scott@WOWO.com. In the never-ending maze of online media, on-air media, outdoor media, direct mail, and print...
Marketing is more than advertising and your brand is more than your logo. Despite the rise of A.I. (Artificial Intelligence) it's people that make everything happen still in one degree or another. The people in your organization interact with others and how ever that...
The last few weeks I've been sharing my Sound ADvice newsletter content on my website and podcast and I've got another one to share. This time I'm also going to include content that wasn't in the Sound ADvice newsletter too. And if you want to receive my free...
This month I'm featuring articles that were sent to subscribers of my weekly newsletter, Sound ADvice. If you'd like a free email copy send me an email to Scott@WOWO.com. Albert Einstein said, “Compound interest is the eighth wonder of the world. He who understands...
It's been a few weeks but on April 8th millions of us in the United States were in the path of a solar eclipse. Here in Indiana, the main event was shortly after 3pm as the moon blocked the light from the sun for a few minutes. Where I live, Ft. Wayne, Indiana, we...