Some business people get it, others don't. I'm talking about the building and growing process for your business and how advertising fits in. I can't tell you how many times people had unrealistic expectations and were either disappointed or they were too afraid to...
Just about every week except Holiday weeks, I send out a newsletter called Sound ADvice that is created by my friend Rick at ENS Media and recently he created an excellent piece that my subscribers read that starts out talking about the Space Shuttle. In my childhood...
What should you change to retain or win back customers? What internal changes can you make that will create a more positive customer experience? Are there some things that have changed but that law of "unintended consequences" kicked in and perhaps you should revert...
Do you feel like the year is speeding to a close? A lot of others do too. All the build up for Election Day with the push from both parties to vote early, was making headlines meanwhile most people went about their usual lives with the end of year holidays....
First, I'm sharing information that readers of my Sound ADvice newsletter received October 30th and if you'd like a free email subscription, just let me know. Then I'll add some additional insights... Today’s #1 concern of most business owners is not what their...
It's another election week in the United States of America. Monday November 4th is when this article gets published on my website and the audio version is released as episode 353 of the Genuine ScLoHo Media and Marketing podcast. Because I work in the media, specially...
My favorite carbonated beverage is changing their branding. So I'm going to stop drinking it in protest. Just kidding. Mountain Dew is changing their labeling to Mountain Dew. I know, that sounds weird but it's a visual change, not a verbal change. Here's the story...
Debbie Fields was only 21 years old when she opened her first Mrs. Fields Cookies store in Palo Alto, California in 1977. Seven short years later, in 1984, the marketing “novice” had 160 stores selling more than $45 million worth of Mrs. Fields Cookies. There are a...
Continuing a short series focused on Audio Advertising as it's sometimes called, this week I'm going to highlight a radio format we call Sports Talk. As a radio veteran of a few decades and a radio listener for even longer, listening to sports on the radio was a part...