Lead Like Jack Considered one of the greatest CEOs of all time, Jack Welch passed away on March 1st, 2020. Jack was the CEO of General Electric (GE) from 1981-2001. He is known for changing the way leaders lead. His style was to hire the best people, let the people...
Economic Challenges - Are you Prepared? Economic challenge or recession; are they one in the same? The true definition of a recession is “a period of temporary 'economic decline' during which trade and industrial activity are reduced, generally identified by a fall...
One Small but Powerful Word …but wait, if you call now, you’ll receive a second set of (fill in the blank) absolutely FREE! Buy two – Get one FREE! Free Delivery – Free Interest. Free this - Free that! There’s a reason some of the top advertising copywriters in the...
Big Returns on Little Things In today’s business economy you need referrals and repeat business more than ever! Nothing impacts the way your customers feel about your business more than the way you and your people treat them. Ensuring that your people create a...
“To Know You Is To…” Most people can finish this statement, “To know you is to… LOVE You”! In life, that statement may or may not always be true. However, in business, it is a prerequisite when trying to attract new customers, especially in today’s new media world....
We all want to be loved and this Valentines Day week, I am sharing some info on how you and your brand or business can be loved. It starts with trust. Last month, MarketingCharts.com shared a report on The Building Blocks of Consumer Trust in Brands and there are a...
Today I have a personal story to share with you and I've titled it the power of persistence. The audio version of this article marks a milestone of 150. This will be the 150th episode of the Genuine ScLoHo Media and Marketing Podcast. Since I do weekly updates, that...
High-Stakes Marketing The most high-stakes marketing game in the world is the race for President of the United States. Some estimates say candidates will spend nearly 2.7 billion dollars in the 2020 election to capture a salary of $400,000! Now that’s high-stakes...
The Power of Slogans "Just Do It!" "Melts in your mouth and not in your hands!" "Nothing runs like a Deere!" Having a strong slogan with a strong advertising campaign and schedule can propel a business to the top of their category much quicker than without a strong...